因應全募兵政策探討國軍人才招募形象海報設計之創作與研究

Abstract

隨著現代戰爭型態的改變，為建構符合我國防與社會發展需要的兵役制度，國防部宣布將在民國103年底全面轉換為志願役軍人，顯示「全募兵」時代來臨；前瞻國軍未來在人力結構需求，國軍亟需具備高技術、高專長且役期較長之志願役人力，以建立一支「質精、效高、戰力強」之現代化勁旅。因此，如何促銷國軍優質形象，爭取優秀人才，充實國防戰力，實為當務之急。 本研究以「軍隊招募海報」為研究主體；透過文獻的探討、作品案例分析及歷史資料比對方式，企圖將最符合當前招募文宣創作思維與理念，導入國軍人才招募文宣作業流程中，進而增加招募對象對招募海報宣傳表現的認知；另以人才招募海報創作為目標，擷取民國78至99年國軍招募海報計84件作品為樣本，採資料分析法(Document analysis)針對圖像、色彩、文字、構圖、風格等五種類型進行分析，研提增進高視覺強度之構圖與形式，運用於海報創作實驗，期使招募海報設計能正確地抓住被招募對象慾望的脈絡，順利達到促銷商品的目的。 經實證分析與研究驗證，國軍招生海報創作圖形元素運用仍以傳統軍人圖像為主要符號。作品若能在傳統色彩運用上，巧妙運用圖案與文字顏色搭配，更也能提升畫面視覺效果。文案編排以感性、活潑、幽默文字配合精確標題，激發青年人嚮往進而投身軍旅的意願。版面構成仍以穩定、莊嚴為主流，惟仍需視創作巧思運用具高視覺張力之構圖方式。寫實風格是國軍招募海報最大特色，隨著數位資訊技術日新月異，應有更廣闊的發揮空間。本研究創作試圖將分析所得導入「全募兵」招募海報創作中，以寫實風格為主軸，採水平、垂直、十字、S形等構圖運用，將傳統圖像賦予新意像，提高色彩飽和度再加以變化，再以輕鬆活潑文案規劃，貼近受訊者心靈，藉以傳達正確資訊，提升國軍人才招募素質。The Department of Defense announcecd that the recruitment in the military service policy will be changed as a form of volunteer officers and soldiers by the end of 103 years to meet the our national defense and social development needs of the military service policy with the change in modern warfare situation. It showed that the coming of the age ’’voluntary military.‘’In military, high-tech, high-expertise and voluntary manpower are demanding in terms of the need of the structure of manpower in military to create a fine quality, high efficiency and great power in war. Hence, it is necessary topromote the image of the army, to fight for talents and to enrich the national defense capability. In this study, the research subject is ‘’army recruiting posters.’’The study attempts to find out the most appropriate creative thinking and ideas to import the the procress of recruiting affairs and increase the recruitment ‘s cognition on the recruiting posters, through the literature review, the work of case studies and the historical data way. Besides, taking recruiting posters as main data,the study captures 84 works as a sample from the army recruiting posters from78-79 years and analyzes that in five ways of picture, color, text, composition and style by Document analysis to enhance the high visual intensity of the composition and form,to use the experiments of creative posters, to have the recruiting posters design recruited by the context of the objects of desire and to make it for promotional merchasise. In terms of empirical analysis and research confirmation, there are five discoveries.First,the use of army recruiting posters graphic elements is still the traditional soldier image as the main symbol.Second, works can improve the picture visual effects in terms of the tradition use with clever pattern and text color matching. Third,the text layout should use a sensual, lively,and humorous text with the exact title to stimulate the willingness of young people. Fourth, layout form should be stable and solemn,but still, as the creative use of the composition of the high visual tension. Fifth,the most significant feature in the army recruiting posters is its realistic style. With the digital information and technology, designers should have a wider space to play. In a word, the study and creation tries to import the analysis into the recruiting posters with realistic style in terms of using composition of horizontal,vertical,cross,and S-shaped in order to improve color saturation with changes in a lively program to close people’s soul for the purpose of conveying the right information to enhance the quality of recruitment.