衣著消費主題教學對國中生消費知識態度與行為效果之試探性研究
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2003
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Abstract
本研究旨在瞭解國中生衣著消費知識、態度、與行為之目前水準，並發展衣著消費主題教學活動，探討衣著消費主題教學對國中生消費知識提昇、消費態度改變、與消費行為改變之效果。本研究採準實驗研究設計，選擇台北市某國中二年級四個班級共139位學生為研究對象。實驗組（n=69）接受的教育介入為每週一次，每次90分鐘的「國中衣著消費主題教學活動」，而對照組（n=70）則進行一般的家政課程教學。在介入前、後一週及介入後一個月分別對實驗組及對照組進行「國中生衣著消費知識態度與行為問卷」的前、後測及後後測，以瞭解教育介入後的成效。結果發現：一、國中生目前衣著消費知識尚可；衣著消費態度雖有積極傾向，但仍待加強；衣著消費行為雖偏良好，但仍待加強。二、衣著消費主題教學活動介入後對受試學生的衣著消費知識提昇、衣著消費態度及衣著消費行為改變有顯著的教學成效。對實驗組學生追求消費者權利與義務的態度有顯著的教學成效，在追求正確資訊及消費者教育權利與義務的行為有顯著的教學效果。三、衣著消費主題教學活動介入後，實驗組學生之衣著消費知識、態度與行為的改變，並不會因學生性別及家庭社經地位的不同而有差異。
The purpose of this study was to understand the level of consumer knowledge, attitude and behavior of junior high school students, and develop the clothing consuming thematic teaching. It also investigated the effects of improving consumer knowledge, changing attitude and behavior by clothing consuming thematic teaching. The method of this study was quasi-experimental design. The second-grade students in four classes of the junior high school in Taipei City participated this study. The subjects of experimental group (n=69) were treated with the ninety-minute session teaching program, “The Clothing Consuming Thematic Teaching of Junior High School Students”, once per week in six weeks, while the control group (n=70) was not treated with the educational intervention. The effect of the program was evaluated by analyzing the questionnaires, which were tested one week before (pretest) , one week later (posttest) and one month later (follow-up test) than the educational intervention. The results indicated that: (1) The clothing consuming knowledge of the junior high students were fairly good. The attitude and behavior of the students had positive tendency. They all still could be improved. (2) Through the educational intervention, there were effects on promoting the consuming knowledge and changing the attitude and behavior of the students. (3) While concerning about the gender and social economic status, there were no significant differences in the change of consumer clothing knowledge, attitude and behavior after educational intervention.
The purpose of this study was to understand the level of consumer knowledge, attitude and behavior of junior high school students, and develop the clothing consuming thematic teaching. It also investigated the effects of improving consumer knowledge, changing attitude and behavior by clothing consuming thematic teaching. The method of this study was quasi-experimental design. The second-grade students in four classes of the junior high school in Taipei City participated this study. The subjects of experimental group (n=69) were treated with the ninety-minute session teaching program, “The Clothing Consuming Thematic Teaching of Junior High School Students”, once per week in six weeks, while the control group (n=70) was not treated with the educational intervention. The effect of the program was evaluated by analyzing the questionnaires, which were tested one week before (pretest) , one week later (posttest) and one month later (follow-up test) than the educational intervention. The results indicated that: (1) The clothing consuming knowledge of the junior high students were fairly good. The attitude and behavior of the students had positive tendency. They all still could be improved. (2) Through the educational intervention, there were effects on promoting the consuming knowledge and changing the attitude and behavior of the students. (3) While concerning about the gender and social economic status, there were no significant differences in the change of consumer clothing knowledge, attitude and behavior after educational intervention.
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國中生, 主題教學, 衣著消費知識, 衣著消費態度, 衣著消費行為, 教育介入, junior high school students, thematic teaching, clothing consuming knowledge, clothing consuming attitude, clothing consuming behavior, educational intervention