色彩組合面積比例對視覺審美影響之研究
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2024
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審美於現今作為一種判斷、體驗，甚至是一種態度的價值存在，並且在各 個領域上，具有一定程度的評判依據，但也造成較無一致性的標準來衡量審美。 至今以來，從曼塞爾(A. H. Munsell)的色彩面積調和公式，至日本設計師提出 配色方案黃金比例(70:25:5)的規則中，系統化的廣泛運用至多個設計領域當中。 因此，本研究將針對不同色彩組合面積比例對視覺審美的影響，抽取小林重順 《Color Image Scale》一書研究市場色彩調查結果，將常用領域之視覺媒體 Visual Media 建議用色評分作為依據。為驗證本次研究選擇的曼賽爾面積比例，與黃金比例是否能對色彩調和與 審美決定因素有影響，將分兩階段進行問卷調查，分別為第一階段色彩組合圓 餅圖方式與第二階段平面設計圖方式，共計分別收回有效問卷為 131 份與 202 份，本研究結果發現，不管是應用在平面設計圖或是圓餅圖中，曼賽爾面積比 例與黃金比例對各個構面皆為顯著正相關，其中平面設計圖中的黃金比例對審 美決定因素最具影響力，接著，在圓餅圖中，則是曼賽爾面積比例對審美決定 因素最具影響力。
Aesthetics, in today's context, serves as a value for judgment, experience, and even attitude. It provides a certain level of criteria for evaluation in various fields, but also results in a lack of consistent standards to measure aesthetics. Throughout history, from A.H. Munsell's color harmony formula to the Japanese designer's proposal of the golden ratio (70:25:5) color scheme, systematic approaches have been widely applied in multiple design domains. Therefore, this study aims to explore the impact of different color combination area ratios on visual aesthetics. Extracting research findings from Kobayashi Shigeyuki's book "Color Image Scale" and utilizing color evaluation scores commonly used in the field of visual media, the study seeks to investigate the subject of aesthetic perception. To verify the influence of the chosen Munsell area ratio and the golden ratio on color harmony and aesthetic determinants, the study will conduct a two-phase survey. The first phase will employ color combination pie charts, while the second phase will utilize flat design images. A total of 131 and 202 valid questionnaires were collected in each phase, respectively. The results of the study indicate that both the Munsell area ratio and the golden ratio have a significant positive correlation with various aesthetic determinants, whether applied in flat design images or pie charts. Specifically, the golden ratio has the most influence on aesthetic determinants in flat design images, while the Munsell area ratio has the most impact in pie charts.
Aesthetics, in today's context, serves as a value for judgment, experience, and even attitude. It provides a certain level of criteria for evaluation in various fields, but also results in a lack of consistent standards to measure aesthetics. Throughout history, from A.H. Munsell's color harmony formula to the Japanese designer's proposal of the golden ratio (70:25:5) color scheme, systematic approaches have been widely applied in multiple design domains. Therefore, this study aims to explore the impact of different color combination area ratios on visual aesthetics. Extracting research findings from Kobayashi Shigeyuki's book "Color Image Scale" and utilizing color evaluation scores commonly used in the field of visual media, the study seeks to investigate the subject of aesthetic perception. To verify the influence of the chosen Munsell area ratio and the golden ratio on color harmony and aesthetic determinants, the study will conduct a two-phase survey. The first phase will employ color combination pie charts, while the second phase will utilize flat design images. A total of 131 and 202 valid questionnaires were collected in each phase, respectively. The results of the study indicate that both the Munsell area ratio and the golden ratio have a significant positive correlation with various aesthetic determinants, whether applied in flat design images or pie charts. Specifically, the golden ratio has the most influence on aesthetic determinants in flat design images, while the Munsell area ratio has the most impact in pie charts.
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審美, 色彩調和, 色彩組合, 曼賽爾面積比例, 黃金比例 70:25:5, Aesthetics, Color Harmony, Color Combination, Munsell area ratio, 70:25:5 golden ratio