廟宇彩繪風格應用於臺灣瀕危動物海報創作研究

Abstract

臺灣擁有近三成為特有種或亞種，但因棲地破壞、過度獵捕、環境汙染、路殺以及外來物種入侵等危機因子，造成野外族群數量減少而面臨滅絕的危機，其中臺灣共計有225種動物被列入保育名單之中，若不積極推廣和加強保育觀念，這些動物恐從臺灣野外永遠絕跡。本研究以臺灣瀕危動物為題材，透過傳統廟宇彩繪的視覺風格進行海報創作，將傳統信仰文化所凝聚的普渡眾生、教化大眾的精神融入到創作中，並藉由廟宇彩繪風格賦予臺灣瀕危動物視覺擬神化的聯想，傳遞生命的消逝與保育的價值，並探索傳統彩繪文化傳承與創新的可能性。在文獻探討中，彙整臺灣傳統廟宇彩繪文化、生物多樣性與海報圖像設計的相關論述，建立後續創作的基礎。在案例分析中，歸類圖像創意的表現手法，並以「臺灣國際學生創意設計大賽」做為取樣來源，分析以生態保育議題相關的得獎作品所使用的圖像表現手法，作為後續創作之參考。整合文獻探討與案例分析後，於創作實證階段將14種臺灣瀕危動物以危機因素分類於路殺、盜獵、過度開發、棲地破壞與外來入侵等五個系列，並以臺灣彩繪風格進行創作。本研究經由創作驗證後，獲致結論為：1.在視覺傳達的領域上，傳統文化藝術表現形式的運用更能顯現出個人背景文化以及視覺風格的差異性與獨特性；2.傳統文化與瀕危動物議題之間相似的傳承與延續概念，更能喚起視覺記憶，加深認同感；3.動物保育觀念的落實與相關改善作為，依然需要推動相關政策的制定與執行，重新重視此議題對生態與人之間帶來的影響與改變。Nearly 30% of species in Taiwan are considered endemic or subspecies; however, due to habitat destruction, overhunting, environmental pollution, increased vehicle traffic, invasion of exotic species, and other factors, a number of wild species are facing extinction. A total of 225 animal species in Taiwan are included on the conservation list. If conservation is not actively promoted and strengthened, these animals may disappear from the wild in Taiwan forever. Thus, this research focuses on endangered animals in Taiwan and utilizes the visual style of traditional temple paintings to create a series of posters. This method integrates both the everyday and the sacred from traditional beliefs into creative themes to deify the endangered animals. This visual deification conveys the value of the disappearance and conservation of life and explores the possibility of passing down and innovating traditional paintings. The literature review integrates the discourses of traditional temple painting culture, biodiversity, and poster design and establishes the foundation of the subsequent creation of the theme. In the case analysis, the'' Taiwan International Student Design Competition" is used as a sampling source to classify visual expression methods and analyze the technique, shape, and form of the award-winning works related to environmental issues. In the practical stage, 14 selected endangered animals in Taiwan were classified into five categories based on crisis factors: increased vehicle traffic, poaching, over-exploitation, habitat destruction, and foreign invasion. There were a total of five sets of posters in the Taiwanese traditional painting style. The following conclusions can be made: First, in the field of visual communication, traditional culture and artistic expression can better demonstrate the difference and uniqueness of personal background and visual style. Second, the similar concepts of passing down traditional culture and survival of endangered animals can evoke visual memories and deepen sense of identity. Finally, animal conservation and the implementation of related policies still need to be promoted, emphasizing the impact this issue has on ecology and people.