社區營造規劃之視覺形象設計研究-以竹南中港老街再造為例
| dc.contributor | 吳千華 | zh_TW |
| dc.contributor.author | 連森裕 | zh_TW |
| dc.date.accessioned | 2019-09-05T03:38:13Z | |
| dc.date.available | 2004-8-23 | |
| dc.date.available | 2019-09-05T03:38:13Z | |
| dc.date.issued | 2004 | |
| dc.description.abstract | 本研究是依據行政院2002 年提出「挑戰2008 國家發展重點計畫」中的「新 故鄉社區營造計畫」，秉持規劃綠色矽島的基本理念，展現以人為本、永續發展 的核心價值，發揮國家有限資源最大的效益。 竹南鎮中港老街再造規劃案，老街舖面及立面的規劃與設計由苗栗縣社區規 劃師負責，研究者執行視覺形象的開發與導入，並預計成立「中港再造協會」， 期望能藉由視覺形象的導入建立並凝聚社區居民意識，使中港社區不但外在景觀 上能夠風華再現，精神上能建立社區意識，產業經由文化包裝後增加附加價值， 促使社區得到永續發展的能量。 研究者為竹南中港子弟，親身參與家鄉社區再造，除了希望能夠保存傳統文 化外，也希望當地產業能發揚光大，增加就業機會，促使本地青年人口能利用假 日回到家鄉從事副業，再創昔日中港風華。對於視覺形象的規劃除了堅守美感、 品味與格調的原則，試圖創造出一個真正代表中港社區形象的識別體系。 本研究的方法擬定為三大部分：一、文獻探討。二、實地調查與訪談。三、 創作研究。透過與地方人士的訪談與田野調查來勾勒出中港老街昔日風采，並從 中獲取創作元素、理念。 後續研究建議如下： 一、產業文化：成立金銀紙博物館，將以往製作金銀紙的過程或是工具 加以紀錄保存，對於金銀紙上版畫的吉祥圖案加以整理，發表。 二、地方活動：結合國家三級古蹟慈裕宮，辦理文化采風、為老房子寫 歷史、老街踩街等文化活動，提供年輕一代認識自己家鄉文化。 三、文化空間：利用人文、歷史資源，凸顯地方民俗活動，運用適當視 覺形象包裝，造成地方特色。 四、人文教育：利用中港公有空間，如：慈裕宮會議室、里民活動中心， 辦理各項藝術文化課程（活動）、培養地方解說員，落實社區精神。 五、休憩旅遊：結合地方具有觀光旅遊價值景點如：後厝龍鳳宮、塭仔 頭紅樹林、野鳥保護區、休閒森林、龍鳳漁港、崎頂海水浴場．．． 配合地方文史解說，提供休閒與深度之旅，吸引外客。 | zh_TW |
| dc.description.abstract | The study is based on “The Community Empowerment Project of the New Hometown” in the “Challenge 2008 – National Development Plan”, put forward by Executive Yuan in 2002. It’s written on the principle of adhering to the basic idea of planning green silicon island, developing the key value of humanism and everlasting development, and bringing out the greatest benefit of the country’s limited resources. In the restoration project of the traditional streets in Jhong Harbor, Jhunan Chen, the layout and design for the plane and vertical on the streets are in the charge of the Miaoli County Community designer. The author performs the development and introduction of visual image; moreover, he means to set up “Jhong Harbor Restoration Association”, hoping to strengthen the residents’ awareness to make Jhong Harbor Community renewed in appearance, the community awareness formed spiritually, extra values increased in industries through the combination with culture and the community endowed the energy to develop forever. The author was born and brought up in Jhong Harbor. He is participating in the restoration of the community in his hometown. Besides expecting to preserve the traditional culture, he is also in hope of keeping the local traditional industries alive and increasing the opportunities of employment to urge the native youngsters who moved to other areas to make the days off to return to their hometown to work part time and restore the past golden time of Jhong Harbor. As to the planning of visual image, the author sticks to not only the sense of beauty, but also the principle of taste and style, He tries to create a “distinguishing system” that really stands for the image of Jhong Harbor Community. The study is divided into 3 parts – the exploration of documents, on-the-spot surveys and interviews, and the creative study. Through the interviews with the local people and field surveys, the author pictures the olden-day splendor of the traditional streets and obtains the creative elements and ideas. The suggestions in the follow-up study are as follows: 1. Industrial culture: establishing a museum for paper money, preserving and recording the process or tools of manufacturing paper money, sorting and publicizing the prints and auspicious patterns on the paper money. 2. Local activities: combining with national X-rated historic site Cihyu Temple and holding cultural activities, writing history for traditional houses, tramping the traditional streets etc. to offer the younger generations the chances to realize the culture of their hometown. 3. Cultural space: making use of humanities, history resources to highlight local folk activities and properly exercising the function of visual image to present the special features of the community. 4. Humanities education: taking advantage of public places in Jhong Harbor, such as the meeting rooms in Cihyu Temple and activity center for community residents, to offer artistic and cultural courses, train local tour guides and fulfill the community spirit. 5. Recreation and traveling: combining with local popular scenic spots, such as Longfeng Temple in Houcuo, mangroves in Wenzitou, protected areas for wild birds, forest resorts, Longfeng fishing harbor, Ciding sea water bath field,matching with local literature and history explanation to offer recreational and profound trips and attract tourists from outside areas. | en_US |
| dc.description.sponsorship | 設計學系 | zh_TW |
| dc.identifier | N2004000214 | |
| dc.identifier.uri | http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22N2004000214%22.&%22.id.& | |
| dc.identifier.uri | http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/103507 | |
| dc.language | 中文 | |
| dc.subject | 社區營造 | zh_TW |
| dc.subject | 中港 | zh_TW |
| dc.subject | 金銀紙 | zh_TW |
| dc.subject | 視覺形象 | zh_TW |
| dc.subject | CIS | zh_TW |
| dc.subject | 慈裕宮 | zh_TW |
| dc.subject | community empowerment | en_US |
| dc.subject | Jhong Harbor | en_US |
| dc.subject | paper money | en_US |
| dc.subject | visual image | en_US |
| dc.subject | CIS(Corporate Identification System ) | en_US |
| dc.subject | Cihyu Temple | en_US |
| dc.title | 社區營造規劃之視覺形象設計研究-以竹南中港老街再造為例 | zh_TW |
| dc.title | The Study of the Visual Image Design of the Community Empowerment Planning -Take the Restoration of the traditional Streets in Jhong Harbor,Jhunan for Example | en_US |
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