神話類型動畫電影之成功因素探討-以日本動畫為例
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2015
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在日本的動畫電影中常看到運用神話故事元素加以創作的動畫電影作品，而國內的動畫電影作品也以這類最多，但在票房收益和國際知名度上卻一直無法和日本的同類型案例相提並論本研究主要想探討運用神話故事元素的動畫作品如何得到觀眾的青睞並在票房收益和取得各項國際獎項獎項，成為成功的動畫作品，其中影響這些作品成功的因素。
本研究主要希望借鏡日本在神話類型動畫電影上的成功，找出其中影響其神話類型改編的動畫電影之關鍵成功因素，來找出在製作此類型動畫時可以參考的關鍵成功因素作為依據來檢視作品。從日本的過去動畫產業發展策略上以及動畫的製作過程中加以分析其中可能影響神話類型動畫電影成功的環節，利用關鍵成功因素法「Key Successful factors」的研究方法，藉由分析相關的研究文獻和訪談動畫的業界高階專業人士來找出在日本的動畫產業的發展策略上和動畫的製作過程當中找出影響此類型動畫的關鍵因素，並藉由累積基數從中萃取關鍵因素，並將萃取出的關鍵因素與挑選出的日本神話類型的動畫電影之成功案例中加以探討關鍵成功因素與成功案例之關係，在成功案例的挑選上主要以票房收益和得獎紀錄為佳的日本神話類型動畫電影為主，並且對應所分析出的關鍵成功因素（內需市場與社會風氣、動畫之相關人才培育、以市場為考量的動畫設計、腳本或劇本具備明確的主題、貼近人或多數人能接受的故事、好的主角設計、神話故事運用的新意、製作團隊的能力）是否存在於這些成功案例之中，加以檢視並作深入討論。
在創作部分，利用研究得到之關鍵成功因素將運用在個人創作中，利用「Neo-Taipei」並且改編了國內的原住民神話故事來做動畫電影的短片創作來實際運用這些關鍵成功因素。內文中利用創作的過程敘述與創作結果的展示來驗證並檢視其研究結果，並在結論中加以探討和對國內的同類型動畫電影提出相關意見以及對於未來的相關研究的研究建議。
The film and animation industry in Japan is one of the biggest industry of the country, and there are so many mythological animation movies which concrete high income and well known in the international animation and film market. Although we can see there are some mythological animation movies in Taiwan as well , but not really good in the result after published. Trying to discuss and study how to make an successful animation movie with mythological elements is the theme of this thesis. This study will take the history of Japanese animation movies, which were highly successful. Try to find out the “Key Successful Factors” in these cases. We could take these factors as a guideline when we are making a mythological animation movie. By study the past of the strategy of animation industry and the process of making mythological animation movies in Japan with the method of “Key Successful Factors(KSF)”. In this thesis ,through analysis related studies in the past and interviewing the experts whom were experienced in animation industry to get the key factors which might be the “Key Successful Factors”. Limit them into 8~10 with the counts times , and take them in to the selected Japanese successful cases , see if these factors exist in those mythological animation movies. Those factors includes “Domestic Demand Market” ”Human Capability Building” “Animation designed with marketing guide” “Script with precise idea” “A close-to –people story” ”Character Design” “Creative story in mythology” and ”The capability of the team”. The result of the thesis will be taken in to a personal developing project, with a short animation –“Neo-Taipei” to try to prove the relation between the key successful factors and the project. Discussing the factors and the real cases ,end up with a creative project . The thesis will make a conclusion for all and talk about the industry in Taiwan and try to give some advice from the result for both industry and the study guide in the future.
The film and animation industry in Japan is one of the biggest industry of the country, and there are so many mythological animation movies which concrete high income and well known in the international animation and film market. Although we can see there are some mythological animation movies in Taiwan as well , but not really good in the result after published. Trying to discuss and study how to make an successful animation movie with mythological elements is the theme of this thesis. This study will take the history of Japanese animation movies, which were highly successful. Try to find out the “Key Successful Factors” in these cases. We could take these factors as a guideline when we are making a mythological animation movie. By study the past of the strategy of animation industry and the process of making mythological animation movies in Japan with the method of “Key Successful Factors(KSF)”. In this thesis ,through analysis related studies in the past and interviewing the experts whom were experienced in animation industry to get the key factors which might be the “Key Successful Factors”. Limit them into 8~10 with the counts times , and take them in to the selected Japanese successful cases , see if these factors exist in those mythological animation movies. Those factors includes “Domestic Demand Market” ”Human Capability Building” “Animation designed with marketing guide” “Script with precise idea” “A close-to –people story” ”Character Design” “Creative story in mythology” and ”The capability of the team”. The result of the thesis will be taken in to a personal developing project, with a short animation –“Neo-Taipei” to try to prove the relation between the key successful factors and the project. Discussing the factors and the real cases ,end up with a creative project . The thesis will make a conclusion for all and talk about the industry in Taiwan and try to give some advice from the result for both industry and the study guide in the future.
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Keywords
神話, 動畫電影, 關鍵成功因素, Mythological, Animation, Key Successful Factors