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Effects of cognitive absorption in junior high school students’ acceptance of an augmented reality based system
Augmented reality (AR)
Technology Acceptance Model (TAM)
Cognitive absorption (CA)
Augmented reality (AR) technologies are a new kind of user experience; user can interact with 3D virtual objects in time through a marker-based system in real time. In the context of education, augmented reality which is able to increase students' interest and engagement in the learning process is aligned with hedonic situated learning environment. As a result, the purpose of this study is one of the few attempts to investigate the effect of cognitive absorption on perceived usefulness, perceived enjoyment and intention to use, and examine the important factors of junior high school students’ acceptance on augmented reality based system. To verify the relationship between various variables, a survey method is used for this research. By collecting empirical data, the study utilized the path analysis approach to analyze the data and examine the effect of each variable. The result of this study is as follows: cognitive absorption significantly affects behavioural intention through perceived usefulness and perceived enjoyment of the augmented reality based system; perceived enjoyment is a stronger indicator of behavioral intention to use than perceived usefulness. Hence, the conclusion suggested that the augmented reality based system should focus on both perceived usefulness and perceived enjoyment to increase intention to use in the future.
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