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A Study of the Relation between Imagination and Professional Learning Achievement in Advertising Design Department Students of Vocational High School
Advertising Design Department Students of Vocational High School
Professional Learning Achievement
The purpose of this study is the relation of imagination and learning achievement of the advertising design students in vocational high school. The samples are learning advertising design students in vocational high school. The study mainly adopted the questionnaire survey procedure; the numbers of sending questionnaires were 250. Total of 220 questionnaires were received, 15 of them were returned to the surveyor, the total number of valid questionnaires retrieved was 205. The data were analyzed by descriptive statistics, t-test, one-way ANOVA and Pearson product-moment correlation. In addition, the advertising design students were focus group interviews and teachers from the advertising design in vocational high school were field interviews to understand the student's situation. The results of this study were summarized as follow: the advertising design students in vocational high school at the imagination were higher level. The “creative imagination” was better than “reproductive imagination”. The professional learning achievement was higher level. The "practical subjects" was higher than “specialized competence". In addition, the relation between imagination and professional learning achievement were not directly, but Creative Imagination and professional learning achievement was a positive correlation at the level of significance.
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