Please use this identifier to cite or link to this item: http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/96942
Title: 企業導入數位學習之創新擴散通用模型與整合型科技接受模式的多層次分析
An Exploration of Multilevel Linear Modeling of IDT General Model and UTAUT on e-Learning
Authors: 余 鑑
于俊傑
Chien Yu
ChinCheh Yi
廖珮妏
PeiWen Liao
Keywords: 數位學習
創新擴散通用模型
整合型科技接受模式
多層次線性模式
e-Learning
IDT general model
UTAUT
multilevel linear modeling
Issue Date: 2011
Abstract: 企業組織意識到人才培育的重要,伴隨著資訊科技的蓬勃發展,數位學習已成為企業實施教育訓練與知識傳承的重要工具,以培養員工個人能力,並提升組織競爭力。使用者接受企業數位學習系統是實現數位學習系統成功的第一步,加上個體是鑲嵌於組織中,不同的組織因素亦可造成個體使用者之行為差異。因此數位學習實施涵蓋兩個層面,組織層級與員工個體層級均影響員工的接受程度。 為了解組織以及個體因素如何影響個體使用者數位學習行為意願,並探討其相關影響因素,本研究以整合型科技接受模式為個體層級之理論基礎,結合擴展組織層級理論的創新擴散通用模型,運用兩大學理基礎及根據以往的研究理論和文獻,發展出一個「創新擴散通用模型與整合型科技接受模式的多層次模型」。 本研究工具採問卷設計方式進行,後續統計資料分析工具包括SPSS17版、LISREL8.8版、HLM6.06版,預試問卷組織以及員工問卷各採286份與970份,並進行信度分析以及驗證性因素分析,以檢驗其量表信效度;正式問卷以配對樣本每家組織選取1名主管和30位員工,最終有效配對回收問卷,主管共33份、員工共860份,採用多元迴歸分析以及階層線性模式進行本研究的多層次分析。其研究結果發現: 1.組織層級的科技創新特性、環境開放特性會對創新科技採用決策產生正向直接影響,且亦對行為意願存在中介效果。 2.在個體層級方面,績效期望、努力期望與群體影響對行為意願皆具有正向直接影響。 3.創新科技採用決策的調節效果,將強化努力期望對個人行為意願之影響。 因此建議組織在導入數位學習系統工具時,除了個體使用者因素外,亦應多瞭解外部環境分析;企業並可運用相關策略管理工具,以促進員工對於組織創新科技決策的認知。本文期望研究結果對於企業導入數位學習時的需求評估能有極大助益。
Organizations recognize talent cultivation as an important issue. Due to the fast growing information technology, enterprises implement e-Learning system as an important training and knowledge transfer tool to cultivate new and existing stuff competence and enhance enterprise competitiveness. Users’ acceptance is the first step to achieve a successful e-Learning system. Owing to the individual is embedded in organization, organization factors also contribute to the individual behavior differences. In the words, both of the organizational factors and employee factors affect the individual acceptance. The purpose of this research was to explore the affecting of organization factors and individual factors on the individual behavior toward e-Learning usage, and other related influential factors. In this study, unified theory of acceptance and use of technology (UTAUT) was the foundation theory to study the individual level factors. The innovation diffusion theory general model (IDT general model) was applied to explore the organizational level factors. With the two theories and literature review, the study constructed an integrated multi-level model analysis of IDT General Model and UTAUT. The research conducted a questionnaire survey. Subsequent statistical data analysis included SPSS17, LISREL8.8, and HLM6.06. The pre-test questionnaire survey of 286 managers and 970 staffs was adopted to conduct reliability analysis and confirmatory scale factor analysis to examine its reliability and validity. The formal questionnaire selected paired samples of one manager and 30 employees to each organization. With a total of 33 managers and 860 employees valid pairing questionnaires, multiple regression analysis and hierarchical lines model were adopted for multi-level analysis. The research has shown: 1.In the organizational level, the factors of technology innovative and environment opening characteristics have obvious positive influences on the adoption of innovation technology and indirect positive influences on behavior intention. 2.In the Individual level, the performance expectations, efforts expectations and social influence have obvious and positive impact on the behavior intention. 3.The factor of Innovation technology adoption strengthens the positive influence of the performance expectations on individual behavior intention. Therefore, organization should realize more about not only the individual user factors but also the external environment factors on importing e-Learning system. Enterprise could promote employees’ understanding of innovation technology adoption by using strategic management tools. Hopefully, the results might provide enterprise with useful suggestions on doing needs assessment on introducing e-Learning system.
URI: http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=%22http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22GN0896710168%22.&%22.id.&
http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/96942
Other Identifiers: GN0896710168
Appears in Collections:學位論文

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