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A Study of Construction of Taiwanese Crafts Cultural Creativity Industry Indicators
Chien Yu & Chung-Hsiung Fang
Analytic Hierarchy Process
Under the pressure of global competition with low-price and little merchandise benefit, the cultural and creative industry in Taiwan is seemed to be an important industry in future. The main goals of this study are: (1) by analyzing the related data, using the Delphi, opening conferences and making interviews with experts, Taiwanese crafts cultural and creative industry indicators are constructed ; (2) by using the Analytic Hierarchy Process (AHP), the percentages of the indicators would be made, and (3) to make suggestions for those institutes and companies to set up the related policies. The conclusion of this study --- (1)The Taiwanese crafts cultural and creative industry indicators consist of talent, technology, tolerance, and industry environment in aspects of four faces, seventeen indicators, and twenty-eight contents, (2) The percentages of the face indicators, from high to low, are technology face, tolerance face, talent face, and industry environment face. The percentages of the index-indicators, from high to low, are high technology indicator, new immigrants indicator, and creativity class indicator . The percentages of the content indicators, from high to low, are the degree of sufficient manpower of the creativity class, the degree of sufficient crafts patent in average per person every year, and the degree of acceptance of new immigrants who were born abroad. According to the conclusion of this study, the following suggestions would be made:-- When the related policies are evaluated and made, the percentages of indicators in same hierarchy from high to low should be considered in order; During the development of the industry, plans should be made in order with regard to the percentages of indicators in same hierarchy from high to low; When using the indicators, the characteristics of various cultures and companies should be considered, and some amendments would be made if necessary. According to the conclusion of this study, further research for this subject matter with regard to various companies would be made respectively.
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