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The Effect of Augmented Reality Applications on Junior High School Students’ Product Perception and Product Image
The study was to discuss how augmented reality influenced junior high school students’ product perception and product image. The research adopted pre-post test as its method. 216 students at a junior high school in Taipei city were chosen as the research object. They were assigned into 2 groups to take a three-week course. While the experimental group was lectured with the augmented reality facilities, the control group was lectured by didactic instruction. The measure instruments such as watch learner-centered appreciation,product perception scale, and product image scale were used. Data were gathered and analyzed by t-test and one-way ANCOVA. The main results were as follows: 1. The product perception and sub-aspects of product perception of junior high school students were positive. 2. The product image and sub-aspects of product image of junior high school students were positive. 3. There was no significant difference between genders on product perception and product image. 4. There were statistically significant differences on participant student’s product perception and sub-aspects of product perception between two groups. 5. There were statistically significant differences on participant student’s product image and sub-aspects of product perception between two groups.
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