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Language Attitudes of Young people in central Taiwan and their Influential Factors
This study investigates the language attitudes of young people in central Taiwan. In earlier studies, the analysis of survey results indicated that young people had negative language attitude towards Taiwanese. This was also stated to be the major factor causing young people to reduce their use of this language. This study attempts to discover whether young people whose first language is Taiwanese do in fact have a language attitude which is significantly impacted by negativity. Additionally, the possible factors that influence language attitudes are not entirely tied to language use, since the media also plays a possibly significant role in changing young people’s attitude towards language. Accordingly, aside from surveying language attitude, visual media factors are also an important second issue that this paper will discuss. Research findings: In different domains, young people have a positive attitude towards Taiwanese following the first experiment. The second experiment is based on the results of the first research investigating factors which affect language attitudes. It was found that young people had changed their language attitudes because of media influence. Furthermore, the media also caused young people to acquire or deepen stereotypes and ideological stances about Taiwanese which were negative. During the last interview, one reason that young people reduced the rate of language use is because their environment is dominated by Mandarin.This also caused young people to change their language choices. In other words, although young people have a great emotional attachment to Taiwanese, their language attitude is still affected.
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