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A Study of Development Strategies of Environment Oriented Social Enterprise
triple bottom line
Ever since the 21th century, global economic decline and environmental changes cause problems of unemployment and environmental deterioration; therefore urge governments and enterprises all over the world to develop green economy to solve developmental difficulties. The approaches are constructing social enterprises based on triple bottom line, emphasizing on merging the meaning of economic and social double bottomline, fulfilling environmental needs to create stronger social, economic and environmental influences and improve social and environmental issues through developmental strategies. The third bottom line among the triple bottom line is about environment, and it is still a newly emerging ideal in Taiwan which lacks of related studies and empirical analysis information. This study explores the main developmental models of environment oriented social enterprises and their developmental strategies to provide reference information for related studies and practice in organizations in the future. This study based on qualitative research method and chooses seven representative social enterprises in Taiwan to collect information through depth interviews. Basing on the triple bottom line of social enterprise and the concept of environment oriented social enterprise initiated by Schlange(2007), this study makes depth discussion and analysis of study objects’ development strategies. The study shows that the core ideals of environment oriented enterprises are eco-and people friendly and comprehensive spirits. Their developmental strategies cover economic, social and environmental perspectives. In economic perspective, they emphasize promoting green consumerism and establishing a selling platform of information transparency. In social perspectives, the core developmental strategy is generating a three-win situation for all producers, dealers and consumers and creating local employment. In environmental perspective, they encourage citizen participation in creating sustainable environment and environmental education to increase the possibility of environment sustainability. Environment-orientated social enterprises connect producer and consumer by building the ethical consuming mode through constructing a transparent and direct production and marketing system. However, the current development lacks of effective data estimation system and comprehensive assisting system the two problems are strategies that needed to be improved by executive of environment oriented social enterprise in the future to make the whole society understand the effect and potential of social enterprise more.
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