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The Study of Culture Tourism Phenomenon in Kasavakan of Taitung Puyuma
Cultural tourism has almost become a trend in the field of tourism and leisure, especially aboriginal tourism. Aboriginal culture is so unique that it is one of the important factors in tourism to tourists who are interested in it so that how to associate the culture resource with tourism, to satisfy tourists, and to close to tourists’ life experiences are the important issues when it comes to aboriginal cultural tourism. In fact, aborigines are the hosts of its culture. The hosts and tourists usually have different points of views, relationships, and cognitive differences. However, there are still a big gap and impacts between hosts and tourists, and the changes of culture and natural environment as well. Hence, how to appropriately develop culture tourism with the traditional culture of tribe to make hosts and tourists win-win situation is a big issue. Kasavakan tribe of Taitung Puyuma is a well-known aboriginal village in Taiwan, in which most of its aboriginal-style attractions are popular for tourists. To understand the tribe and the visitors, participate observation and non-participant observation, in-depth interviews and other methods are used in this study to collect research data from selected five hosts and five tourists of Kasavakan tribe. To understand the interactions between hosts and tourists in anthropology of sightseeing tourism and travel, the designed interview questions were based on the theory of culture tourism and the researcher’s field experience to represent the main feathers of Kasavakan, the phenomenon of interaction between hosts and tourists, the influences of culture tourism, and the future development of cultural tourism in ethnography style. To analyze the data, contract analysis was used in this study according to the collected data from the five hosts and the five tourists. The three conclusions are as follows: the potentiality of culture tourism development (i.e. the great culture resources and development restrictions, internal communication and coordination of Kasavakan tribe, and the balance of culture preserve and tourism development), the interaction between hosts and guests, and the exchange behavior of culture tourism. The research contributions are enriching cultural tourism theory, making tourists understand more about culture tourism, and providing culture tourism planning of aboriginal tribes. For suggestions, tourists should be respectful, humble and empathic. For the hosts, it is suggested that hosts could focus on resource inventory and integration, introducing external resources, building the relationship between hosts and guests, developing rules, and managing. Researcher’s identity, languages, research period, and the lack of authorities’ materials were the limitations. For further study, it is suggested to overlook the development of Kasavakan culture tourism, to reinforce authorities’ materials, to conduct comparative research, and to consider the qualitative change of Kasavakan’s culture in culture tourism. Keyword：Culture Tourism, Puyuma, Kasavakan
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