以休閒運動為目的之單車騎乘行為意圖之研究-以台北市某區域醫院為例
Abstract
本研究目的主要運用Ajzen（1985）的計畫行為理論架構，來預測及解釋某醫院醫療從業人員從事單車活動之意圖。
研究對象為台北市某區域醫院從業人員，以民國98年2月在職員工為母群體進行隨機抽樣，有效樣本共316位。本研究使用兩種研究工具，一採用開放式引導問卷，再依據開放式引導問卷填答結果編制成結構式問卷。收集的資料以皮爾森積差相關、單因子變異數分析及階層複迴歸等統計方法進行分析。本研究結果如下：
一、本研究對象未來三個月內有從事單車活動之意圖者占整體49.1%，無意圖者佔29.1%。
二、本研究對象從事單車活動的態度、主觀規範對意圖的解釋力為25.1%，加入知覺行為控制變項後，顯著地增加從事單車活動意圖35.7%的變異量，總解釋力提升為60.8%。
三、研究對象從事單車活動的態度與行為信念、結果評價的交乘積和達中度正相關（r=.542）；主觀規範與規範信念、依從動機的交乘積和達高度正相關（r=.726）；而知覺行為控制與控制信念、知覺力量的交乘積和相關性稍低（r=.325）。
四、研究對象從事單車活動之行為信念、結果評價、規範信念、依從動機、控制信念及知覺力量等各子信念，與意圖呈顯著相關。
五、本研究結果可提供相關單位推廣單車活動宣導及政策參考。
The purposes of this study were predict and explain the medical staff’s intention of participating bicycle activities in a hospital. The Theory of Planned Behavior provided the framework for the study (Ajzen, 1985). The 316 employees were randomly sampled from a local regional hospital in Taipei City on February of 2009. Two research tools were applied the open-ended elicitation and the structured questionnaire. The collected data was analyzed by Pearson product-moment correlation, one-way ANOVA, and hierarchical multiple regression. There are five major findings as the following: 1.Around 49.1% of respondents showed the positive behavioral intention to participate bicycle activities in the next three months, non-intender account for 29.1%. 2.The attitude and subjective norm explained 25.1% of variance of intention of participating bicycle activities; the perceived behavior control added 35.7% explanation power. Thus, the explanation power of these tree variables accounted for 60.8%. 3.The attitude of respondents was moderately positive related to the product of behavioral beliefs multiplied by evaluations of outcomes. The subiective norm of respondent was highly positive related to the product of normative beliefs multiplied by motivations to comply. The perceived behavior control of respondent was somewhat-low related to the control beliefs multiplied by perceived power. 4.The behavior beliefs, outcome evaluation, normative beliefs, motivation to comply, control beliefs and perceived power of respondent were positive related to behavioral intention. 5.The result of the study may offer relevant units references to popularize bicycle activities and to form the policy.
The purposes of this study were predict and explain the medical staff’s intention of participating bicycle activities in a hospital. The Theory of Planned Behavior provided the framework for the study (Ajzen, 1985). The 316 employees were randomly sampled from a local regional hospital in Taipei City on February of 2009. Two research tools were applied the open-ended elicitation and the structured questionnaire. The collected data was analyzed by Pearson product-moment correlation, one-way ANOVA, and hierarchical multiple regression. There are five major findings as the following: 1.Around 49.1% of respondents showed the positive behavioral intention to participate bicycle activities in the next three months, non-intender account for 29.1%. 2.The attitude and subjective norm explained 25.1% of variance of intention of participating bicycle activities; the perceived behavior control added 35.7% explanation power. Thus, the explanation power of these tree variables accounted for 60.8%. 3.The attitude of respondents was moderately positive related to the product of behavioral beliefs multiplied by evaluations of outcomes. The subiective norm of respondent was highly positive related to the product of normative beliefs multiplied by motivations to comply. The perceived behavior control of respondent was somewhat-low related to the control beliefs multiplied by perceived power. 4.The behavior beliefs, outcome evaluation, normative beliefs, motivation to comply, control beliefs and perceived power of respondent were positive related to behavioral intention. 5.The result of the study may offer relevant units references to popularize bicycle activities and to form the policy.
Description
Keywords
單車, 自行車, 單車活動, 休閒運動, 計畫行為理論, bicycle, bicycle activity, recreation sports, Theory of Planned