大學生基因改造食品風險感知與消費行為意向研究
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2016
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本論文目的在瞭解大學生對基因改造食品風險感知、避免基改食品風險效能、辨識基因改造食品行為意向、選購非基因改造食品行為意向與其影響因素。採用結構式問卷為研究工具，進行資料收集，以台北市某二所大學一O三學年第二學期大學部學生為研究對象，共計有效問卷509份。研究主要結果如下：
一、受測學生曾看過媒體關於基改食品的報導，看過非基改食品的標示均佔九成以
上；學生的基因改造食品認知瞭解程度佳。
二、受測學生的擔憂基因改造食品、風險感知與避免基改食品風險的應對與執行效
能皆為中上程度，而學生表示在未來六個月內購買食品時有可能會採取辨識基
因改造食品與選購非基因改食品。
三、受測學生的基因改造食品訊息接觸、風險感知及避免基改食品風險效能可顯著
預測其辨識基因改造食品行為意向。
四、受測學生避免基改食品風險效能可顯著預測選購非基因改造食品行為意向。
根據本研究結果建議政府單位加強消費者辨識食品安全的教育宣導，提供辨識食品安全支持性環境，學校加強食品風險教育，以提昇大學生辨識食品安全，做好正確健康選擇之能力。
The purpose of this study was to examine the relationships between GM (genetically modified) food risk perception, GM food risks avoidance efficacy, and intentions to identify GM food and purchase non-GM food among university students. A total of 509 students from two universities in Taipei completed the questionnaire survey in 2015. The results were as follow. 1.More than 90% of students reported ever seen GM food message from media. Students had a high level of GM food knowledge. 2.Students had slightly high levels of GM food fears, risk perceptions, and GM food risk avoidance efficacy, while students had intentions to identify GM foods and purchase non-GM foods in next six months. 3.Students’ GM food message exposure, GM food risk perception, GM food risk avoidance efficacy could predict intentions to identify GM foods. 4.Students’ GM food risk avoidance efficacy could predict intentions to purchase non-GM foods. It was recommended that government strengthen food safety education and risk communication, establish supportive environments for food risk identification to enhance university students’ capabilities in identifying food safety and making healthy choices.
The purpose of this study was to examine the relationships between GM (genetically modified) food risk perception, GM food risks avoidance efficacy, and intentions to identify GM food and purchase non-GM food among university students. A total of 509 students from two universities in Taipei completed the questionnaire survey in 2015. The results were as follow. 1.More than 90% of students reported ever seen GM food message from media. Students had a high level of GM food knowledge. 2.Students had slightly high levels of GM food fears, risk perceptions, and GM food risk avoidance efficacy, while students had intentions to identify GM foods and purchase non-GM foods in next six months. 3.Students’ GM food message exposure, GM food risk perception, GM food risk avoidance efficacy could predict intentions to identify GM foods. 4.Students’ GM food risk avoidance efficacy could predict intentions to purchase non-GM foods. It was recommended that government strengthen food safety education and risk communication, establish supportive environments for food risk identification to enhance university students’ capabilities in identifying food safety and making healthy choices.
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Keywords
大學生, 基因改造食品, 認知, 風險感知, 效能, 消費行為意向, university student, genetically modified food, knowledge, risk perception, efficacy, purchase intention