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An Exploratory Study on the Effect of Junior High School Students’ Consumer Knowledge, Attitude, and Behavior Intervened by Clothing Consuming Thematic Teaching
junior high school students
clothing consuming knowledge
clothing consuming attitude
clothing consuming behavior
The purpose of this study was to understand the level of consumer knowledge, attitude and behavior of junior high school students, and develop the clothing consuming thematic teaching. It also investigated the effects of improving consumer knowledge, changing attitude and behavior by clothing consuming thematic teaching. The method of this study was quasi-experimental design. The second-grade students in four classes of the junior high school in Taipei City participated this study. The subjects of experimental group (n=69) were treated with the ninety-minute session teaching program, “The Clothing Consuming Thematic Teaching of Junior High School Students”, once per week in six weeks, while the control group (n=70) was not treated with the educational intervention. The effect of the program was evaluated by analyzing the questionnaires, which were tested one week before (pretest) , one week later (posttest) and one month later (follow-up test) than the educational intervention. The results indicated that: (1) The clothing consuming knowledge of the junior high students were fairly good. The attitude and behavior of the students had positive tendency. They all still could be improved. (2) Through the educational intervention, there were effects on promoting the consuming knowledge and changing the attitude and behavior of the students. (3) While concerning about the gender and social economic status, there were no significant differences in the change of consumer clothing knowledge, attitude and behavior after educational intervention.
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