Please use this identifier to cite or link to this item: http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/87204
Title: 休閒旅遊消費主題教學對國中生消費
An Exploratory Study on Effect of Consumer Konwledge、Attitudes、and Behavior Intervened by Leisure Thematic Teaching
Authors: 鍾志從
楊斯雲
Keywords: 國中生
主題教學
休閒旅遊消費
知識
態度
行為
junior high school students
thematic teaching
leisure-traveling consuming knowledge
leisure consuming attitude
leisure consuming behavior
educational intervention
Issue Date: 2003
Abstract: 本研究旨在瞭解國中生休閒旅遊消費知識、態度與行為之目前水準,並發展休閒旅遊消費主題教學方案,探討休閒旅遊消費主題教學對國中生消費知識提升、消費態度改善與消費行為改變之效果。 本實驗採準實驗研究設計,選擇新竹市某國中一年級四個班共150位學生為研究對象,實驗組(76人)接受的教育介入為每週兩次,每次45分鐘的「國中休閒旅遊消費主題教學活動」,而對照組(74人)則進行一般的綜合活動領域課程教學。在教育介入前後一週及後測結束後一個月,分別對實驗組及對照組進行「國中生休閒旅遊消費知識、態度與行為問卷」的前後測及後後測,以瞭解教育介入後的成效。 結果發現: 一、 國中生目前休閒旅遊消費知識不足;休閒旅遊消費態度雖有積極傾向,但仍需加強;休閒旅遊消費行為雖偏正向,但仍需加強。 二、 休閒旅遊消費主題教學活動介入後,對受試學生的休閒旅遊消費知識提升、休閒旅遊消費態度改善、與休閒旅遊消費行為改變有顯著的教學成效,並具有顯著的學習保留效果。 三、 休閒旅遊消費主題教學活動介入後,對休閒旅遊消費知識的提升,女生的介入效果優於男生,家庭社經地位則不影響其知識的提升;而休閒旅遊消費態度改善、休閒旅遊消費行為改變皆不因性別與家庭社經地位不同,而有不同的教學成效。
The purposes of this study were to understand the level of consumer knowledge, attitude and behavior of junior high school students’ leisure consuming, and develop the thematic teaching of leisure consuming thematic. It also investigated the improvement of consumer knowledge attitude, and behavioral change caused by leisure consuming thematic teaching. The method of this study was quasi-experimental design. Four classes of first-grade students of junior high in Hsinchu participated in this study. The subjects of experimental group (n=76) were treated with the forty-five-minute session teaching program, the leisure consuming thematic teaching of junior high school students, twice per week during six weeks , while the control group (n=74) was not treated with the educational intervention. The effect of the program was evaluated by the questionnaires, which were tested one week before (pretest) , one week after (posttest) and one month after (follow-up test) the educational intervention. The results indicated that : 1. In the pretest, students’ leisure consuming knowledge of the junior high students was not good and the attitude and behavior of the students had positive tendency. 2. After the educational intervention , there were effects on improving students’ consuming knowledge, attitudes and behavior. 3. Concerning the gender and social economic status, there were no significant differences in the change of consumer leisure attitudes and behavior after educational intervention. However, girls’ consumer leisure knowledge was better than boys’.
URI: http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=%22http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22N2003000304%22.&%22.id.&
http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/87204
Other Identifiers: N2003000304
Appears in Collections:學位論文

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