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A study of young children's interpretation of a children's TV program: A comparison of children from different socioeconomic backgrounds in Taiwan
Chen Yi An
Children’s TV Program
Children of Low SES
This study aimed to understand how children from different socioeconomic backgrounds interpreted a children’s TV program, “Fruity Pie.” Among the 40 five-year-old child participants, 20 come from low socio-economic families, and the other 20 come from middle and high socio-economic families. Through the method of semi-structured interviews, this study collected data of children’s daily viewing experience, their previous viewing experience, and their comprehension, evaluation, comparison, and prediction of the TV program. The study also compared and analyzed the differences among groups. The primary results are listed as the following. 1.About general TV viewing experience, two groups both liked “real-life-type” of TV programs, but high SES liked “educational-type” more. There was no significant difference in weekday viewing habits. But on the average, low SES watched more on weekends. 2.About the previous viewing experience of “Fruity Pie”, the children of high SES watched more frequently than those of low SES, but there was no significant difference in the motivation of watching “Fruity Pie.” 3.About the comprehension of “Fruity Pie”, high SES described more sentences and more complete story structures in the main and minor plots, but there was no significant difference in participants’ understanding of the main plot. 4.About the evaluation of “Fruity Pie”, more than 75% participants in both groups liked “Fruity Pie”, but the children of high SES were more likely to favor characters’ appearances. About the comparison of “Fruity Pie” with their experience, the children of high SES had more cameras in home than low SES. About the prediction of “Fruity Pie”, more than 80% participants in both groups predicted that young children were the target audiences of “Fruity Pie”, but the children of high SES predicted that the disciplines of their parents were more like those of “Fruity Pie.”
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