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An Analysis of 7th Legislator's Campaign Strategy─A Case Study of the 2nd district in Taipei City
The 2nd District
The Single Member District and Two-Vote System
After the result of the 7th Legislator Election came out, the KMT (Kuomintang) won total victories. Originally, the 2nd district (Shihlin and Datong) in Taipei City was a pan-green area.The DPP (Democratic Progressive Party) candidate Wang, Shin-Cheng has failed the election at the last minute, and the KMT candidate Chou Shou-Hsun won. Why did Wang,Shin-Cheng lose? Why did Chou Shou-Hsun win in the pan-green area? In the study,it discusses Wang and Chou's campaign strategy. This paper talks about how the candidates evaluate themselves and the district, and how the candidates plan and execute their campaign strategy in this competitive environment. The analysis shows that they both use "consensual strategy" to get support from voters.However,Chou applies "recruitment strategy" in the election.The purpose is to get independent voters'votes.Wang applies"recruitment strategy" for pan green supporters'votes. Wang uses war of ideology to keep pan green supporters,but disregards independent voters and economic issues. This strategy causes Wang's electoral defeat.Therefore,in order to get more votes,the candidates have to plan and execute their campaign strategy. There are three advises for candidates: to develop and expand independent voters'votes significantly,issue-centered strategy needs to focus on people's livelihood,and to consider the political situation.
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