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The Impact of Task-Technology Fit on Employees’ Learning and Training Transfer of E-learning
Chu-Chen Rosa Yeh
Iris Shu-Wei Ko
real estate agents
The purpose of this study is to explore how task technology fit (TTF) of e-learning influences employees’ learning and training transfer. Through an empirical study of a case company’s e-learning program for new recruits, this research examines whether the fit between the e-learning technology and employees’ realistic tasks has an effect on employees’ learning effectiveness. To fulfill the study objectives, the researcher worked with one of the largest real estate agencies in Taiwan, which was nicknamed the S Company for anonymity, to collect data needed. Survey questionnaires containing demographics, measures of visual-verbal learning style and task technology fit of e-learning were administered to S Company’s 151 new real estate agents who completed the training for new-hires in the period between June and August of 2011. Data for the outcome variables of the study, the e-learning test scores and the training transfer scores of each trainee were provided by the S company. Exploratory factor analysis result showed the factor structure of the TTF measure to be composed of three distinct components: content, technology and presentation of e-learning. Hierarchical regressions were used to test the direct effect of TTF on learning outcome and training transfer, as well as the mediating effect of learning outcome between TTF and training transfer. These hypotheses were supported which implied the importance of ensuring TTF when using e-learning to train employees. The moderating effect of visual-verbal learning style on the TTF-learning outcome connection, however, was not supported, due to small variances in agents’ homogeneous learning style.
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