Please use this identifier to cite or link to this item:
|Other Titles:||The Effects of Narrative and Statistical Information Intervention on Intention to Obtain Human Papillomavirus (HPV) Vaccination among College Women: A University in Northern Taiwan as an Example|
Department of Health Promotion and Health Education National Taiwan Normal University
The purposes of this study were: 1. To differentiate intervention effects of narrative and statistical information on intention to obtain HPV vaccination; and 2. To determine whether the intervention effects are mediated by stereotype of HPV infected women or perceived susceptibility of HPV infection. The study utilized a post-test experimental design with random assignment of 271 female college students into three information conditions of narrative, statistical, and no-message control. One-way ANOVAs and mediation analysis with a multicategorical independent variable were used for data analysis. Results show that participants reading narrative information reported significantly lower stereotype compared to those reading statistical information and those in the no-message control group. Participants exposed to statistical information reported significantly higher perceived susceptibility than those in the no-message control group. Stereotype mediated the effect of narrative information intervention on intention, while perceived susceptibility mediated the effect of statistical information intervention on intention. As expected, the intention to obtain HPV vaccination increased by decreasing stereotype of HPV infected women and by increasing perceived susceptibility of HPV infection. The present results indicate that narrative and statistical information have different effects on behavioral intention through different social-psychological variables. Findings suggest that identifying the important social-psychological variables of health behavior and matching them to specific message formats may increase health education intervention effectiveness.
|Appears in Collections:||健康促進與衛生教育學報|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.