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Title: 科普網站訊息設計之研究(科學傳播研究)
A Study of Message Design for Popular Science Websites
Authors: 國立臺灣師範大學圖文傳播學系
Issue Date: 1-Jan-2009
Publisher: 國立聯合大學台灣語文與傳播學系
Abstract: 科普是指利用傳媒以淺顯的方式向大眾傳播自然科學及科技知識,以倡 導科學方法、傳播科學思想及弘揚科學精神的活動。近年來由於有關單位對 於科普的推動,引起大眾對於科普的知覺與認識,各種科普書籍、廣播、網 站紛紛出現,以現今科技而言,其中又以網站最具傳播優勢。本研究因此擬 針對科普網站之訊息設計進行研究,並探討其推廣與運用策略,以及未來發 展方向,以供參考。具體而言,本研究的目的為:(一)、瞭解現有科普網站 的現況;(二)、瞭解現有科普網站的訊息設計;(三)、探討理想的科普網站 的訊息設計;(四)、瞭解科普站的未來發展;(五)、探討科普網站的推廣與 運用。本研究之預期貢獻為:拓展訊息設計知識之內涵;提昇我國科普網站 的訊息設計;落實網路科技潛能之應用;活絡我國科普網站之運用與推廣以 及增進我國科學傳播效益等。
The main purpose of popular science is intended to interpret science for general audiences. There are many media which can be used to present popular science, such as books, television, magazine and web pages. Among these media, web pages grew significantly under technology development. The research is aimed at studying message design for popular science websites. More specifically, there are five purposes for the study: 1). To collect the basic information such as number, topics of popular science websites; 2).To find out message design for popular science websites; 3). To understand message design for ideal popular science websites; 4).To gain knowledge for the future development of popular science websites and 5). To understand the strategies for popularize science websites. The contributions of the research will be: 1). Extending the knowledge of message design field; 2). Exploring the potential usage for internet technology; 3). Popularizing science websites; and 4). Gaining more effects for science communication.
Other Identifiers: ntnulib_tp_E0302_04_006
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