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Title: 畫作衍生文創商品之研究—以台北市大型特展商品為例
The Study on Painting Creative Products- Case Study on Derived Products of Blockbuster Exhibitions in Taipei
Authors: 潘襎
Pan Fan
Ting Shan-Shan
Keywords: 文創商品
Cultural and creative product
Art derived
Creative design
Issue Date: 2014
Abstract: 現代社會整個消費型態已改變,人們追求自我形象品味的建立,崇尚生活美學,進博物館參觀、看特展、購買文創商品,博物館文創商品就是文化消費、美感體驗的來源! 藝術衍生商品是將無價的藝術轉化為有價值的商品,從開發、設計到行銷每個細節都會影響其產出的結果,因此設計師在進行畫作衍生文創商品開發時須有完整的設計思考脈絡,要從蒐集藝術家與畫作資料,了解熟悉藝術作品的內外在精神,進行資訊加值,接著運用轉換、轉變、轉化的思考進行知識加值,再透過複製性、解構性、創新性的形式轉換,以直接複製、符號元素、圖像運用、功能轉化以及意象延伸的設計手法創意加值,同時要注意到消費者所重視的特質,才能設計出理想的畫作衍生文創商品。 我們比較國內外博物館在開發特展文創商品上的差異,也發現到許多國外博物館多自我開發,較符合博物館文創商品的特質,也較獲肯定,相當值得我們借鏡。 從觀眾的角度出發觀察國內特展文創商品案例,也發現觀眾對畫作衍生文創商品在特質上,對象徵性、紀念性、藝術價值與故事性的重視程度大過實用性與教育性,這是設計師在設計開發這類商品時須多加注意到的。期待國內特展策展單位與博物館在開發衍生文創商品上,能為觀眾帶來也能散發出如同藝術品魅力般的好文創商品。
The overall consumption pattern in modern society has been altered; people have embraced and practice the idea of building a self-image and developing their taste, adore everyday aesthetics, spend time visiting museums and exhibitions, and purchase cultural and creative product. One can say that cultural and creative product sold in museums is a source for experiencing art for oneself. Derived product from art is about transforming invaluable fine art to valuable product. From development to design to marketing, the final output is significantly affected by every detail. Therefore when developing cultural and creative product from paintings, designers have to employ comprehensive and contextualized design thinking. They must also collect information about the artists and their paintings to understand the essence of the artwork from the inside out so as to add value to information. Next, they can apply the thinking of transfer, transit, transform for adding value to knowledge. Then, transformation involving replication, decomposition, and innovation is adopted to add value to creativity through the use of various design approaches such as direct replication, the use of symbolic elements and images, functional transformation, or image extension. At the same time, in order to design the ideal cultural and creative product derived from paintings, it is also important to pay attention to features emphasized by consumers. We compared museums in Taiwan with those in other countries to find differences in cultural and creative product. We found that many museums abroad develop cultural and creative product themselves, and as a result, their product not only better reflects the characteristics of cultural and creative product of museums but is also more praised. We also reviewed cases of cultural and creative merchandise from domestic exhibitions from the perspective of the audience and found that the audience tends to value more the symbolic value, the value as a keepsake, the artistic value, and the story appeal than the practicability or the educational value of such merchandise. Designers when developing merchandise should be aware of this key point. We hope that cultural and creative merchandise developed by museums and exhibition agencies in Taiwan for museum visitors can be good and charming and like a piece of art.
Other Identifiers: GN0099603306
Appears in Collections:學位論文

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