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A Comparative Study of Teenagers’ Responses towards Visual Images-Taking Teenagers from Taipei and Shanghai for Example
Living in a society that is undergoing globalization and media evolution, information has become easily accessible. Teenagers nowadays are among the heaviest users of information technology. Nomatter it is through social media or live chat software, information and images are just a simple click away. Under this context, how information and images in daily lives can explicitly or implicitly influence people’s way of thinking and values becomes an interesting topic to explore. Teenagers are full of potential, and as they are receiving compulsory education, they are infused with all sort of knowledge on a daily basis and environment can have a great impact on them. While visually stimulating images can be found virtually everywhere, ranging from advertisement, posters, promotional videos, celebrity endorsement videos, kuso images, even to regular everyday life photos, it is very likely that those images can influence teenagers in many different ways. This study is intended to evaluate how teenagers from Taipei, Taiwan vs Shanghai, China view and interpret visual images. The study also compares how teenagers of different genders and at different education levels view and interpret visual images. There are four aspects when it comes to the way visual images are being viewed. These aspects include “image description”, “description of why the image appeals to the viewer”, “image purpose”, and “preference judgments”. Interpretation of the image can be further studied in three aspects, including “reasons of why an image is appeal to viewers”, “explanations of how an image is understood by viewers”, and “factors that make an image successful”. Based on the above-mentioned aspects, questionnaires collected were scored and presented in this thesis. To serve the purposes of the study, a self-developed questionnaire “Teenagers’ Responses to Visual Images” was administered to teenagers in Taipei and in Shanghai, collecting total of 497 valid questionnaires. Firstly, the qualitative data was scored. The qualitative data was then analyzed using the independent sample T-test and Statistical Software (SPSS). Finally, the results were explained, analyzed and interpreted. Based on the statistical analysis of the questionnaires received, it is found that the place of residence, gender and education level are all possible factors that can influence the way teenagers view and interpret the images. In terms of the way the teenagers view the images, the analysis suggests that teenagers from Taiwan have higher average scores than those from Shanghai. Females have higher scores than males and eleventh grade students have higher scores than eighth grade students. In regards to the way the teenagers interpret the images, the result shows that teenagers tend to change the way they judge and interpret an images if different questions were asked on the same image. To conclude, this study proposed some teaching strategies that serve as references for art teachers in course design and for future research.
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