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A Study of Visiting Motivations and Generic Learning Outcomes of Family Groups in Museums
Generic Learning Outcomes (GLOs)
This paper explored parent-child participation experiences in museums. By applying the GLOs (Generic Learning Outcomes) model, we were able to understand the visiting motivations and learning outcomes of family groups. For this paper, the target of study is family groups at the National Taiwan Museum (NTM). Upon literature review, we decided to conduct the research by way of questionnaire. We arrived at inductive conclusions by running descriptive statistical analysis, reliability analysis, factor analysis, and t-test analysis using SPSS ver. 23. There were two versions of questionnaires in this study: 214 parent version questionnaires were distributed, among which, 205 were valid, bringing the return rate to 95.79%. In the child version, among the 217 distributed, 204 were valid, bringing the return rate to 94%. For parents of family groups, research results indicated the fleeing factor as the main motivation, followed by the factor of social and family interaction, while the learning factor trailed behind. Results showed that visiting motivations of parents of different genders did not have significant disparity on the aspects of “fleeing” and “social and family interaction”. However, on the “learning” aspect, a considerable gap was present. In the child version questionnaire, gender differences yielded the following results from GLOs. Analysis showed little disparity in the two aspects of “knowledge enhancement” and “skills improvement”. Results showed significant differences in the other three aspects: “attitude and values”, “pleasure, inspiration, and creativity”, and “change in action and behaviour”. For future researches, we recommend conducting qualitative research on family groups. We recommend providing a family-friendly visiting environment in hopes to strengthen the bond between museums and family group activities. This study can be the basis for museum staff to design educational activities and increase visiting motivations that provide more diverse learning outcomes, hence enforcing the museums’ public values and professionalism.
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