寺廟意象表現創作－以平安符設計為例
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2020
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全世界各國都致力於觀光產業發展提升國際經濟競爭力，藉由推廣各地古蹟與宗教文化景點，來帶動在地觀光產業的經濟效益，雖然時代的潮流不斷變遷，但世界各地的宗教信仰仍盛行各種的祭祀活動，台灣的大甲媽祖繞境進香活動，每年參加的人數不斷的增加，地方政府更是全面支持來推廣觀光文化產業，與媽祖相關的周邊特色商品受到大眾喜愛，因而衍生出多樣化的寺廟平安符款式及周邊商品。這些商品雖然為迎合年輕世代及因應潮流創新，可惜許多寺廟平安符卻與日本御守符樣式相似，缺乏具有台灣寺廟意象的傳統文化特色，因此本研究創作表現試著以寺廟歷史文化結合傳統平安符特色，來發展出具有寺廟意象表現的平安符系列及周邊商品。本研究創作方法，首先透過文獻探討進行彙整作為創作理念及學理基礎，再藉由個案研究分析、歸納出創作元素，然後將文獻整理所得的寺廟意象，歷史文化、石雕紋飾、版畫風格結合整理的創作元素，進行平安符系列設計創作，本創作研究歸納結論如以下幾點：（1）以寺廟的歷史文化結合平安符，能豐富平安符的故事性與價值，使平安符具有祈求的功能與文化意義。（2）平安符的圖像運用，可依每間寺廟的歷史文化起源不同，創作具有特色的平安符文創商品。（3）題材的運用與選取、民俗禁忌、諧音、圖形需多方謹慎考量，以免產生創作出的文創商品所要傳遞的訊息產生反效果。
Countries all over the world are committed to the development of the tourism industry to enhance the competitiveness of the international economy, and promote the economic benefits of the local tourism industry by promoting historical sites and religious and cultural attractions. Although the trend of the times is constantly changing, religious beliefs around the world are still prevalent. Various ritual activities, such as Taiwan’s Dajia Mazu’s detouring activity and incense promotion, the number of participants is increasing every year, and the local government fully supports the promotion of the tourism and cultural industry. The surrounding specialty products related to Mazu are popular with the public, which has resulted in a variety of products. Although these products are designed to cater to the younger generation and response to the trend of innovation, it is a pity that many temple peace symbols are similar in style to Japanese shoufu symbols, and lack the traditional cultural characteristics of Taiwanese temple images. Therefore, the creative performance of this research tries to combine temple history and culture with traditional peace as design elements to develop the talisman series and branded products with temple imagery. The creative method of this research firstly summarizes the creativity concept and theoretical basis through literature discussion, then analyzes and summarizes the creative elements through case studies, and then organizes the temple image, historical culture, stone carving pattern, and print style fromthe literature. The creation elements were employed and created for the series of temple talisman. According to the creation process of this research, the following conclusions were summarized: (1) Combining the temple’s history and culture with the temple talisman can enrich the story and value of the talisman. (2) The use of the image of the peace rune can create unique product image with respect to the historical aspect and cultural origin of each temple. (3)The use and selection of themes, folklore taboos, homophony, and graphics need to be carefully considered in many ways, so as to avoid the negative effects of the message that the created cultural and creative products may convey.
Countries all over the world are committed to the development of the tourism industry to enhance the competitiveness of the international economy, and promote the economic benefits of the local tourism industry by promoting historical sites and religious and cultural attractions. Although the trend of the times is constantly changing, religious beliefs around the world are still prevalent. Various ritual activities, such as Taiwan’s Dajia Mazu’s detouring activity and incense promotion, the number of participants is increasing every year, and the local government fully supports the promotion of the tourism and cultural industry. The surrounding specialty products related to Mazu are popular with the public, which has resulted in a variety of products. Although these products are designed to cater to the younger generation and response to the trend of innovation, it is a pity that many temple peace symbols are similar in style to Japanese shoufu symbols, and lack the traditional cultural characteristics of Taiwanese temple images. Therefore, the creative performance of this research tries to combine temple history and culture with traditional peace as design elements to develop the talisman series and branded products with temple imagery. The creative method of this research firstly summarizes the creativity concept and theoretical basis through literature discussion, then analyzes and summarizes the creative elements through case studies, and then organizes the temple image, historical culture, stone carving pattern, and print style fromthe literature. The creation elements were employed and created for the series of temple talisman. According to the creation process of this research, the following conclusions were summarized: (1) Combining the temple’s history and culture with the temple talisman can enrich the story and value of the talisman. (2) The use of the image of the peace rune can create unique product image with respect to the historical aspect and cultural origin of each temple. (3)The use and selection of themes, folklore taboos, homophony, and graphics need to be carefully considered in many ways, so as to avoid the negative effects of the message that the created cultural and creative products may convey.
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Keywords
寺廟, 平安符, 石雕, Temple, Talisman, Stone Carving