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Reading Bebavior Changing Factors in the Elementary School
Reading Promotion Activities
Reading Behavior Changing Factors
This study takes the reading promotion of a national primary school in New Taipei City as a case to explore the key influencing factors that change the growth of student borrowing. First analyze the main causes of the "unborrowed readers" in the school library in this case; secondly, explore the driving factors of "unborrowed readers" to start borrowing; finally, summarize the relationship between "unborrowed readers" borrowing growth and reading promotion. In this study, we collected and analyzed the questionnaires and sample interview reports of reading activities of this case, and conducted a qualitative research and analysis. There were 73 research mothers, who were the winners of the "Reading Progress Award" for the 107 academic year, accounting for 40% of "unborrowed readers". 32 interviewees were sampled from the study mothers, accounting for 43.84% of the study mothers. They are students in the second to sixth grades of this case. The main findings of this study are as follows: 1. The four main reasons for "unborrowed readers" not to borrow in this case are（1）no time,（2）no library cards,（3）no habit and（4）no favorite books. 2. In this case, the four key elements for the "unborrowed reader" to begin borrowing are（1）content,（2）time,（3）teacher encouragement, and（4）with a library card. 3. For the "unborrowed readers" in this case, the promotion activities of optional reading are most popular. The general principles for effectively promoting the growth of borrowing are as follows: (1) Satisfying the three elements of reading time, optional reading book and reading companion for students. (2) Trigger the children to open the book and start reading. (3) Plan reading only (without written reports) and reading with peers activities. This study concludes that what students need most to start reading is time and content in the book. Therefore, it is crucial for schools to devote themselves to the development of reading habits. The reading lessons included in the weekly schedule is the most effective reading promotion plan to change the “unborrowed readers” to produce reading behaviors and develop reading habits.
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