Please use this identifier to cite or link to this item:
A Course Design for Advanced Business Chinese based on Case Study and CBI: In a Case of "Brand Strategy"
The goal of this study is to develop a course design for advanced Business Chinese teaching. The application of Case Study and Content-Based Instruction on Business Chinese teaching can help Advanced learners to improve their reading skills, develop problem-solving skills and acquire professional business knowledge. This study first reviews the current developmental situation of Business Chinese pedagogical theory, teaching methods of Case Study and CBI, as well as the literature of “Brand Strategy” which is the main content of the teaching material. The study also tries to analyze the development of related Business Chinese textbooks based on Case Study. After compiling the supplementary teaching material “Brand Strategy Case Study”, there is a questionnaire for experienced Chinese teachers to collect their professional suggestions and then apply them into the course design. The learners’ feedback reveals that Case Study is an efficient, interesting way for learning Business Chinese, especially the content of brand stories. Suggestions for the course design of advanced Business Chinese are provided for reference as well.
|Appears in Collections:||學位論文|
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.