Please use this identifier to cite or link to this item:
A study of sport associations’ cognition, current situation and restraints in public relations
|Abstract:|| 本研究瞭解我國體育團體公共關係認知、推動現況與阻礙因素之現況，並分析其不同背景變項對公共關係認知與推動阻礙因素之差異情形，以及公共關係認知、推動現況與阻礙因素之間相關程度。研究對象以行政院體育委員會所發行《98年體育統計》之體育團體與《90年體育團體評鑑報告書》之綜合性體育團體為本研究對象，共計115個。調查時間為2010年4月1日至5月6日止，研究方法使用問卷調查法，有效問卷回收為91份( 97.8% )，並使用描述性統計、單因子變異數分析與皮爾森積差相關來進行統計分析，研究結果發現如下：
The purpose of this study was to understand the sport associations’ cognition, current situation and restraints in public relations in Taiwan. The subjects were selected from “Sports Statistics in 2009” and “The Report of Sport Associations in Taiwan in 2001”. 91 out of 115 samples were valid. The study was conducted from April 1 to May 6, 2010. From the data collected, descriptive statistics, one-way ANOVA and Pearson’s correlation coefficients were performed for data analysis. The results were derived as followed: 1.Most directors had bachelor’s degree or above and majored in public relations or social sciences. More than 90% of sport associations had been set up for over 10 years and more than 37% of directors had been engaged in public relations. 2.With regard to cognition on current situation and restraints of public relations, the results were detailed below: (1) most directors of sport associations had fair cognition in public relations, and better cognition in marketing. (2) most sport associations set up and maintained the official websites as the main channel for public relations for news publishing, and the second and third channels were to hold the seminars and to deliver information by mass media. Only 23% of the sport associations set up the department of public relations, 13% of them outsourced the work. (3) The first restraint to develop public relations for sport associations was shortage of the budget, and the last one was cognition in public relations. 3.Most directors of sport associations were 30 years old and under with a bachelor’s degree, had been engaged in public relations affairs and had better cognition in public relations. 4.The directors of sport associations who had been engaged in public relations had less restraint to develop public relations. 5.There were positive correlations between the cognition and current situation in public relations, and there were negative correlations between the restraints and cognition, and between the restraints and current situation in public relations. According to the results, the sport associations were recommended to reinforce the directors’ cognition in public relations, to solve the problems about budget and human resource, and to invite the professionals in public relations for the aid with the set up for the department of public relations which would strengthen the development of public relations in Taiwan.
|Appears in Collections:||學位論文|
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.