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A study of the motivation and current development of surfing participants in Taiwan
The purpose of this research was to understand characteristics of demographis and activities, participating motivation and field preferences of surfing participants in Taiwan. In addition, Differences in participating motivation among participants with diverse demographics was analyzed. Relations of demographics with field preferences were also analyzed. The results of this study were expected to be references for the surfing industry and the marine development department in Taiwan, surfing participants and the public in order to offer information about surfing in Taiwan and to promote the development of surfing. The results were as following : (1)The main surfing participants in Taiwan were males, aged 20 to 29 years with average income between ＄30,000 and 49,000 NTD. The majority were students or working in commerciall and industrial sectors, had a bachelor’s degree and lived in northern Taiwan. (2)In the past two years, top three surfing fields participants visited most were “Tou Cheng Wushih Harbor”, ”Kenting Jialeshuei” and ”Chinshan”. Top three favorite surfing fields were “Tou Cheng Wushih Harbor”, “Kenting Jialeshuei” and “Taichung Daan”. (3)Significant differences were found in participating motivation of participants with diverse demographics. (4)Gender, age, average income and habitation were related to surfing fields participants visited and liked most.
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