劉建成王曉微Wang, Hsiao-Wei2019-09-052018-06-072019-09-052016http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22G0003682127%22.&%22.id.&http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/102891近年來網際網路的普及，使用者已經習慣透過通訊軟體與朋友、家人、親戚進行日常生活的溝通，在通訊軟體中，「貼圖」可用來做為一種視覺上快速傳達訊息的方式，豐富、細膩且生動的貼圖漸漸受到使用者的喜愛，在亞洲已蔚為風潮的趨勢。高齡化是為現今國際社會普遍的狀況，銀髮族人口比率年年攀升，隨著年齡的增長，生活需求也將受到影響，貼圖設計中鮮少甚至忽略銀髮族群的潛在需求，銀髮族市場勢必有很大的發展空間和潛力商機。 本研究經由網路社群、貼圖與銀髮族相關的學理、文獻做綜合分析與歸納，並透過設計案例研究，其彙整出貼圖設計之創作指標，本研究具體有三：一為歸納貼圖情緒的類型。二為探討銀髮族在網路社群對貼圖的需求類型性。三為建構銀髮族網路社群貼圖設計之模式。 透過生活物品擬人化的概念，選用茶壺、茶杯做為貼圖主角，輔以蠟筆技法的效果，並將個人情感融入，呈現台灣客家獨特的文化特性與族群精神，設計出三種情感類型的貼圖，以滿足銀髮族對網路社群貼圖之需求，達到設計之審美性與獨特性之建構，經由上述的創作實證，獲致以下四點之結論： 一、網路社群溝通模式不斷地推陳出新。現今貼圖已有動態有聲的設計模式，不會再侷限於靜態平面的貼圖設計。 二、情感總類多，表達方式皆不相同，掌握特定族群的認知，方能有效的溝通與傳達。不同的文化背景與社會環境，都擁有著不同的情感反應與情感認知。 三、難以圖像表達情感常以趣味化文字的方式呈現。文字可以明確地描述詞彙上彼此之間的差異性，但貼圖在這微小的差異性卻不一定能明確的表達出來。 四、造型富有鮮明的個性貼圖角色，較能引起關注與共鳴。多數的貼圖角色以人物為題材，角色應該更具備鮮明的個性，挖掘許多具有特色的角色為創作出發點。In recent years, with the rise in the popularity of the Internet, internet users are used to having a daily conversation with friends and family through communication software. Within the communication software, “stickers” can be used as a visual way to deliver messages in a short time. Diverse, exquisite, vivid stickers are becoming the users’ favorite, and using stickers has become a new trend in Asia. Nowadays, population aging has become a common phenomenon among international societies; the percentage of the senior population increases every year. As people grow older, their demand upon living would be affected. However, designers of these stickers often neglect or even ignore the potential demand of the seniors. It is sure that the senior market still has plenty room for development and has great potential business opportunities. This research analyzes and generalizes theories and literature related to the internet community, sticker, and seniors. Through the design of case study, this research sorts out the sticker design indicators. This research has three purposes: 1)categorizes different types of emotion in sticker design; 2)discusses types of demand of the seniors according to stickers within the internet community; and 3)develops the model of senior internet community sticker design. In the case study, the researcher uses the idea of personifying daily necessities to design a set of stickers which chooses a teapot and a teacup as main figures. With the effect of crayon techniques, as well as involving personal affections, the stickers present the unique cultural features and ethnic spirit of Hakka in Taiwan. The stickers included three kinds of affections to satisfy the demand of the senior upon internet community stickers, and achieve aesthetic and uniqueness of sticker design. Based on the empirical creative ways listed above, the following four conclusions are made: 1)The communication mode on internet community keeps innovating. Stickers nowadays have animated and sound designs; designers are no longer limited to static sticker designs. 2)There are a lot of categories of affections, and each of them has different ways to express its idea. To know the cognition of a certain group of people can facilitate effective communication. People who come from a different cultural background and social environment all have a different understanding of emotion and emotional response. 3)Affections that are difficult to express through stickers are often delivered through interesting texts. Language can explicitly explain the differences between different phrases, while stickers cannot always distinguish the subtle differences clearly. 4)Stickers with impressive and stylish figures can draw more attention and responses. Most of the stickers use human figures as the subject matter; designers should make the figures have more distinctive characters and discover more interesting figures for creation.銀髮族網路社群貼圖情感情緒seniorsinternet communitystickeraffectiveemotion