吳怡瑾Wu, I-Chin王婕瑜Wang, Chieh-Yu2024-12-179999-12-312024https://etds.lib.ntnu.edu.tw/thesis/detail/cf1d74bf6d82bd4b08a2ca6f9c241fce/http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/122439考量購物旅程接觸點之消費者手機購物群組行為研究A Study on Consumer Mobile Shopping Group Behavior Considering Touchpoints in the Shopping Journey學術論文