周世玉Chou, Shih-Yu林士進Lin, Shih-Chin2025-12-092030-03-052025https://etds.lib.ntnu.edu.tw/thesis/detail/ed98430c1f454543b4c1cb61eb17fab6/http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/124982供應商服務化與客服工程師產品專業知識對企業顧客忠誠的影響:關係行銷之「承諾-信任」理論觀點Examining the Impact of Supplier Servitization and Service Engineer Expertise on Business Customer Loyalty: Insights from Commitment-Trust Theory in Relationship Marketing學術論文