張柏舟Chang, Pochou葉建志Yeh, Chien Chih2019-09-052017-7-62019-09-052013http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22GN0000632122%22.&%22.id.&http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/103118生活中充滿著設計，設計充滿在生活。在賣場購物中，常發現許多企業產品上加印 了一些設計圖案，這些圖案大多是耳熟能詳的動漫卡通或公仔圖案。產品多了這些造型圖案, 大多數能讓消費者對於銷售的商品產生好感度、可信賴、知名品牌。「角色品牌」之造型的好處多過於真人的代言，這些角色的容貌與印貌不會隨著時間老去，更可以隨時的整型調整，讓「角色品牌」不斷有新意像，只需細心的照顧，不斷累積知名度，「角色品牌」之造型很有機會成為永久的金雞母。即使百年過後還是能精典受歡迎。經由知名「角色品牌」進行研究, 希望藉由從其他的「角色品牌」之創作動機、背景、型態、風格、經營的方式。這些成功的「角色品牌」中，了解其可能成功之方法及設計理念，解析這些「角色品牌」造型元素。並希望設計出討喜並受歡迎的角色造型圖案，甚至可以創造出「角色品牌」。首先立意觀察並挑選知名「角色品牌」造型進行研究，選取本研究創作認為最典型的個案「角色品牌」。本研究主要目的如下分述： (1) 透過相關文獻整理與探討，瞭解角色品牌造型設計相關內容。(2) 品牌案例 之創作分析。(3) 尋找創作角色定位與創作應用以進行創作自我品牌角色造型。 綜合以上的研究及結果，期望未來可供企業界在角色品牌造型設計之參考。並成功運用上述創作分析，設計創作角色品牌造型，也將部分商品與廠商合作進行生產、行銷、販售。雖少量生產開發成本較高，只能挑選部份較有利潤之延伸設計商品，亦為未來發展系列角色品牌或是其他周邊商品保留可能性。Life is full of design and design is full of life. While shopping at the stores we can often see patterns and designs on the products we look at. Sometimes a product is accompanied by the mascot doll, which makes is more appealing to the public. Placing a pattern on the product allows the company to send a desired message to the consumer about the product it wants to sell and at the same time allows the consumer to have a better connection with the company via its’ product design. Visual images and patterns placed on the products help the customer to feel familiar with the product at a glance. Creating a brand (and its name) is beneficial to the company and the customer. Maintaining the brand and its’ quality enables the customer to build more trust in a company and it is products over a longer period of time. This in turn allows the company to have better reputation and better sales. Well established brands with good reputation continue to be profitable for many years. In my research project I have tried to learn from the famous designers about the process involved in creating a successful design patterns. I have also tried to understand all factors taken into account in creating a lovable character which would reflect the nature and purpose of my product. The purpose of this study is : 1. To understand the role the character creation design plays in modern world through the relevant literature and academic discussions. 2. To outline the character creation case analyzing all its components 3. To find a model for creating my own characters and brand name.My studies and research address many aspects of designing a product by creating a model and looking carefully at the processes of it is production,marketing and selling. In this project I have become more aware of the costs involved and am able to understand the implications of extending my character creation research to other areas of the product line. I hope this project one day will evolve to be a good brand name on the market.角色品牌造型設計角色品牌品牌造型設計造型吉祥物公仔brand characterbrand designmodelingmascot dollscharacter creationstyling