國立臺灣師範大學社會教育學系黃靖惠2014-10-302014-10-302002-06-011023-4438http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/33920本文以去年年底臺灣的立法委員暨縣市長選舉開票報導為例，探討電視新聞的畫面呈現與觀眾的接收。文章首先分析相關文獻，包括近年來電視新聞在畫面安排的收變、觀眾的頻道偏好以及對訊息的接收。文獻分析顯示了幾個問題尚待探討。針對這些問題，本文提出並分析三位受訪觀眾的看法與經驗。本文最後提出建議供後續研究參考。This paper aims to explore the presentation and reception of TV news reports, and in particular the ballot counting progress concerning the elections for legislators, county magistrates and mayors in 2001, Taiwan. It begins with a review of the literature concerning the evolution in recent years of the arrangement of various elements on the screen, and audiences channel preferences as well as their reception of TV news reports. Based on the review, several issues are raised for empirical research. It then presents and analyzes the opinions and experiences of three interviews audiences. Finally, issues for further research are put forward.電視新聞電視螢幕選舉TV newsTV screenElections