嚴貞Yen, Jen謝宇宸Hsieh, Yu-Chen2023-12-082023-08-102023-12-082023https://etds.lib.ntnu.edu.tw/thesis/detail/ffec382d598939ed04c147b7c741c6d1/http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/121196隨著數位化產品的蓬勃發展，品牌視覺識別產生了重大的影響。從早期的印刷產品到如今的數位化產品與服務，設計系統所顧慮到的應用範圍變得更加廣泛。現今的品牌視覺識別系統必須規範不同的數位媒介，包括網站、行動應用程式、社交媒體等，以確保品牌形象在線上的完整性和一致性。同時，人們對於數位化產品與服務的需求不斷增長，品牌視覺識別也需要更加融入使用者體驗，提供更優質、完善的服務。因此，品牌視覺識別系統若能導入介面設計系統，讓設計系統在規範應用時必須更加全面且靈活，以滿足多樣化的數位化產品需求，並確保品牌在這個快速發展的數位時代中保持競爭優勢。本研究主要目的為將品牌視覺識別系統導入行動支付產業中，並延伸應用系統的規範內容，將完整的使用者設計實踐於行動裝置上。研究流程分為三階段進行，第一階段透過現況分析，分析現有行動支付產業之品牌視覺識別系統的設計狀況；第二階段透過訪談法，針對平面設計師、介面設計師與行動支付使用者，歸納出符合行動支付產業的品牌視覺識別系統之設計流程與要素；第三階段根據第一、二階段分析結果，應用於創作者為「付沛」品牌視覺識別系統之設計創作。本創作研究結論為：1.品牌視覺識別系統的導入，讓行動支付產業的相關應用產品，包含傳統印刷與數位產品須保有品牌的一致性與完整性；2.行動支付的標誌組合主要以「文字」或「文字與圖形」為主，此兩種組合更能精準地呈現品牌的識別度與定位；3.介面設計系統的導入於品牌視覺識別系統中，包含「標誌尺寸」、「標準字與字級」、「標準色」、「元件」等要素，必須適用於不同行動裝置，包括尺寸320px以上的寬度限制，明確呈現標誌的清晰度與完整度，進而提升使用者的友善體驗感。With the booming development of digital products, brand visual identity has had a significant impact. From early printed materials to today's digital products and services, the scope of application considered in design systems has become more extensive. Now, brand visual identity systems must regulate various digital media, including websites, mobile applications, social media, etc., to ensure the integrity and consistency of brand image online. At the same time, the demand for digital products and services continues to grow, necessitating brand visual identity to be more integrated into user experiences and provide higher qualityand more comprehensive services. Therefore, if the brand visual identity system can be introduced into the interface design system, the design system must be more comprehensive and flexible in standard application to meet the needs of diverse digital products and ensure that the brand maintains a competitive advantage in this rapidly developing digital generation.The main purpose of this study is to introduce the brand visual identity system into the mobile payment industry, extend the specification content of the application system, and implement the complete user design guidelines on mobile devices. The research process is divided into three stages. The first stage analyzes the design methods and principles of the brand visual identity system of the mobile payment industry through the analysis of the current situation; the second stage uses the interview method to focus on graphic designers, interface designers and mobile payment Users, find out the design process and elements of the brand visual identity system in line with the mobile payment industry; in the third stage, based on the results of the first and second stage inductive analysis, apply it to the design and creation of the"FULL PAY" brand visual identity system. The conclusions of this creative research are: (1) The introduction of the brand visual identity system allows related application products in the mobile payment industry, including traditional printing and digital products, to maintain brand consistency and integrity; (2) The logo combination of mobile payment mainly Based on "text" or "text and graphics", this combination of two can more accurately present the brand's recognition and positioning. (3) The interface design system is introduced into the brand visual identity system, including elements such as"logo size", "font's system and level of font", "color's system", and "component", which can be applied to different mobile devices, including a size of 320px. The above width limitation clearly presents the clarity and completeness of the logo, thereby enhancing the user experience.品牌視覺識別系統企業識別系統行動支付使用者介面Brand Visual IdentityCorporate Identity SystemMobile PaymentUser Interfaceetd