陳明秀Chen, Ming-Hsiu Mia劉子瑜Liu, Tzu-Yu2024-12-172029-07-032024https://etds.lib.ntnu.edu.tw/thesis/detail/7de758fe7227a3f614af77e43634093b/http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/123268節慶色彩在社群行銷中對消費者購買行為之影響The impacts of festive colors on consumer purchasing behavior in social marketing.學術論文