張峻嘉張翎茵2019-08-292009-09-012019-08-292009http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22GN0595231118%22.&%22.id.&http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/94210臺中市屬於都會型消費，隨著國民所得的提高，對於飲食消費品質的要求也越來越高，而美術園道商店街，餐飲店家密集，主要集中在五權西三街及五權西四街上，成為一條享譽臺中市的特色餐廳街。 本研究旨在探討臺中市美術園道商店街的形塑歷程，以及訪談規劃者藉由哪些規劃構想、方式來營造出美術園道商店街，最後藉由研究者觀察法、問卷調查與簡單訪談，來了解消費者再現美術園道商店街的方式。 本研究以人文地理學與後現代社會理論所建構的「三元辯證」理論當中，空間的再現與再現的空間藉以闡述美術園道的消費空間，再以「後現代主義」中消費文化、符號消費、美學消費等理論，來說明消費者如何消費歷史歷程中空間的轉變，享受美術園道的空間意象而再現空間。 最後本研究結果歸納如下：一、美術園道商店街整個形塑的源由，從日治時期臺灣總督府對於綠地、綠帶的重視，進而在多次的都市計劃當中規劃了綠園地與公園道等內容，影響到國民政府於民國45年規劃園林大道，其中第七號為今日美術園道，後來許多商家看中此區的商機，來此開設庭園咖啡餐飲店，由於生意不錯，也促使政府著手規劃為美術園道商店街。二、規劃者力量的介入，促使美術園道商店街空間的再現，首先列為經濟部商業司的示範形象商圈之一，並委託中國生產力中心輔導三年，配合城鄉景觀風貌改造運動，而協助其軟硬體建設，加上台中市政府從旁協辦藝文活動與園道景觀維護，而將其塑造成一個充滿文化氣息、自然綠意、藝術美質的商店街，而美術園道商店街協會與店家透過舉辦活動、行銷與規劃商店的方式，將其構想投入空間當中。三、店家與消費者再現美術園道商店街的方式，大多受到規劃者構想而接受規訓，然而還是有少數民眾打破規訓再現其消費行為。四、進入後現代消費社會的現今，消費者來到美術園道商店街主要為了消費符號價值。Taichung city is a consumer city, in which the quality of the catering requirements are increasingly high with the per capita income is getting raised. The catering-industry-intensity of the Museum-Park-Avenue is mainly centered on Wu Quan West Street 3 and Wu Quan West Street 4, celebrated for the renown feature become the specific dining streets. This research aims at the forming and constructing progress of the Museum- Park- Avenue shopping streets, via the interviews of the planners(programmers) to learn what sorts of planning conceptions, method to construct the Museum-Park- Avenue .In terms of the observations of the researchers ,questionnaire(s) and brief interview to know about the ways to reconstruct the Museum-Park-Avenue Shopping Streets. This research is by means of the Trialectics of Spatiality Theory which is constructed by Humanity Geography and Post-modern Social Theories , with Representations of space and Representational Space to expand on the consumption space of Museum-Park-Avenue. Next, according to the Consumption Culture, the Symbolic Consumption and the Esthetics Consumption of “Post-modernism” , expounding the above-mentioned theories to show how consumers to consume the change of space in the history progress , and to enjoy the Space Image by representing the space. This research is summarizes as the follows in conclusion: First, according to the Japanese Government's attention to green lands and green belts , resources the whole progress of the forming and the constructing of the Museum-Park- Avenue Shopping Streets. In many times of urban plans to map out the green garden areas and park avenues., which had effects on the avenue plan of National Government in the 45th year of Republic Era. The seventh avenue of the planning designs is the present Museum-Park-Avenue , in which area many businessmen valued the profitable business opportunities and then opened the Garden-Cafe shops. As the result of good business, government began to promote the scheme of the shopping street on Museum-Park-Avenue. Second, the affiliation of the programmers' power urged the representation of the Museum-Park-Avenue Shopping Streets which had been made into a list as the image Trade area of the Department of Commerce, Ministry of Economic Affair in the first instance. Besides, the shopping streets were entrusted to the guidance and assistance of Chinese Productivity Center for three years. With the urban versus rural style and feature transformation and the assistance of the software and hardware development , adding up the Taichung City Government assisting along by the art and literature performance and activities, plus the landscape maintenance, to mold an abundant green nature , literary atmosphere, and artistic beauty on the shopping streets. Through the commercial associations and shop owners holding exhibitions or activities, the marketing and the programs to put the conceptions into the space. Thirdly, the representation ways of the shops and consumers mostly follows the regulation ways of the original programmers', however, there are still few consumers breaking the rules to represent the space feature and consumer behaviors. The fourth, access to the present post-modern consumer era, the purpose of the consumer coming to the Museum-Park-Avenue shopping streets is for the value of Symbolic consumption.美術園道符號消費空間生產列斐伏爾Museum-Park-AvenueSymbolic consumptionSpace productionLefebvere