王希俊Hsi-Chun Wang盧靜璇Jing-Syuan Lu2019-09-042016-7-262019-09-042011http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22GN0698720066%22.&%22.id.&http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/99809長久以來學術界對於全像技術的論述，多半著重於立體顯示及防偽特性，相關創意整合之研究較少，但全像片的特殊光影效果不僅僅可應用在防偽功能，其炫麗的光彩特質更具藝術創作價值。本研究目的之一，以2009年經濟部4C數位內容競賽動畫組優選作品─師大校友鍾語桐「福爾摩莎的奇幻旅程」為設計素材，藉由程式運算，將其動畫主角之一穿山甲3D模型，設計出全像動態的光影變化與3D點矩陣全像圖；研究目的之二，製作3D點矩陣全像片之加值產品，並以台灣原住民鄒族神話「穿山甲救人」傳說為加值產品作故事行銷包裝。本研究將科技技術、藝術設計與故事行銷三者進行結合，運用全像科技高防偽門檻以保護藝術設計內容，讓藝術設計為全像科技添上一層加值的外衣，透過故事行銷使加值產品走入人們生活，展現其發展潛力與應用可能性。For a long time, the academic community’s holography research has been focuing on its characteristic of anti-counterfeit, and paid less attention to its integration with creativity. However, unique optical characteristics of hologram can provide creativity in art presentation. A creative work, which combines technology of holography and original design, brings public awareness of a new value-added application. The first task of this research is to design the dot-matrix hologram and different representation of color by computer program. The second task of this research is to design the value-added product, then combining the technology and narrative marketing. Besides, this research is to improve the hologram’s attractive representation and to protect hologram from unexpected scratches. By value-added design, it brings hologram and digital archiving to human’s daily life.點矩陣全像片加值應用故事行銷dot-matrix hologramvalue-added applicationsnarrative marketing