陳彥君Chen, Yen-Chun萩原萌Hagiwara, Moe2025-12-092030-07-082025https://etds.lib.ntnu.edu.tw/thesis/detail/6f0b3866c645ee26cacb5e297b9803fd/http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/124892設計簡約色彩飽和度綠色評價知覺效能支付意願Design SimplicityColor SaturationGreen Product EvaluationPerceived EfficacyWillingness to Pay設計簡約性與色彩飽和度對消費者綠色評價與運動產品支付意願影響之研究The Impact of Design Simplicity and Color Saturation on Consumer Green Evaluation and Willingness to Pay for Sports Products學術論文