I Anthropomorphize Therefore I Am: a Metaphorical Explanation to the Reflectional Functions of Product Anthropomorphism.

國立臺灣師範大學管理研究所沈永正Wei-Hao YangCrystal, T. LeeLienti BeiYung-Cheng Shen2016-03-222016-03-222014-10-01http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/77022I Anthropomorphize Therefore I Am: a Metaphorical Explanation to the Reflectional Functions of Product Anthropomorphism.