劉立行Liu, Li-Hsing蕭佳旻Xiao, Jia-Min2022-06-082022-02-092022-06-082022https://etds.lib.ntnu.edu.tw/thesis/detail/0cba1d619807051eecdfee927a5efbb1/http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/117433以近期上映的真人版電影《阿拉丁》來說，自迪士尼宣布翻拍真人版電影後引起廣大熱議，在《阿拉丁》真人版電影宣傳劇照釋出後，引發觀眾質疑精靈造型與原先動畫造型有所差異，藉此筆者觀察到真人角色造型，會影響到閱聽人觀看電影的期待及觀看意願，並且推測原先動畫人物經由真人飾演後，會使得觀眾感到與原先認知不一致並感覺到心理不適，這種突兀感受，會造成觀眾無法觀看甚至在觀影過程無法專注，因此本研究以「涉入程度」作為研究架構中的中介變項，來瞭解這項因素對觀眾觀看後之愉悅經驗及態度。同時使用問卷調查來獲得結果，以作為傳播學術或是電影業者未來製作電影之參考。研究結果，動畫電影與真人電影兩種不同媒體形式，對觀影愉悅經驗無顯著差異。動畫電影與真人電影兩種不同媒體形式，對觀影態度無顯著差異。動畫電影與真人電影兩種不同媒體形式，對涉入程度無顯著差異。整體而言，觀影愉悅經驗與涉入程度有相關，整體而言，涉入程度與觀影態度有相關，整體而言，涉入程度對觀影愉悅經驗與觀影態度之間，具有部分中介效果。Take the recently released live-action movie"Aladdin", which has caused a lot of heated discussions since Disney announced the remake of the live-action movie. After the release of the promotional stills of the live-action movie "Aladdin", the audience questioned the elf shape and the original animation shape. There are differences, so the author observed that the modeling of real characters will affect the audience's expectation and willingness to watch the movie, and speculate that the original animation characters played by real peoplewill make the audience feel inconsistent with the original cognition and feel psychological discomfort, this abrupt feeling will cause the audience to be unable to watch or even unable to concentrate during the viewing process. Therefore, this study uses"involvement level" as a mediating variable in the research framework to understand this factor's impact on the audience's pleasant experience and attitudes after viewing. At the same time, a questionnaire is used to obtain the results, which can be used as a reference for the dissemination of academics or the film industry in the future production of films. The results of the study showed that there was no significant difference in the viewing pleasure experience between animated films and live-action films. There is no significant difference in the attitude towards movie viewing between the two different media forms of animated movies and live-action movies. There is no significant difference in the degree of involvement between animated films and live-action films. On the whole, the pleasant experience of watching movies is related to the degree of involvement. On the whole, the degree of involvement is related to the attitude of watching movies. On the whole, the degree of involvement has a partial relationship between the pleasant experience of watching movies and the attitude of watching movies. mediation effect.愉悅經驗態度涉入程度Pleasant ExperienceAttitudeInvolvement學術論文