蔡清田侯雅雯鄭勝耀Tsai, Ching-tenHou, Ya-wenCheng, Sheng-yao2014-10-272014-10-272009-12-??http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/2484麥當勞化師資培育大學教育行銷McDonaldizationInstitutions of teacher educationMarketing of education我國師資培育教育行銷的危機與轉機The Analysis of Marketing Proceeded by Institutes of Teacher Education in Taiwan: The McDonaldization Perspective