沈永正Yung-Chen Shen許主芳Chu-Fang Hsu2019-09-032014-8-262019-09-032014http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22GN060155007O%22.&%22.id.&http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/94716文化創意產品與生活現象就如同一面鏡子，反映出該創作者所屬的文化特徵，甚至強化現有文化價值體系。在此篇研究中，我們以紮根理論(Grounded theory)的質性研究方是，進行文化創意產品─東西方情歌歌詞探勘，藉以文創產品是否能如先前預期映照出文化特徵。研究結果我們發現一些結果如先前文獻所論證，情歌歌詞反映出文化差異，並且我們將大部分的差異概念歸納至Hofstede的六大文化構面作整理。研究中也有一些新發現，像是情歌歌詞─虐情式愛情、孤單、自由的表述等新的差異，以及情歌歌詞表現在個人與集體主義的差異並沒有收斂反而差異增加，提供未來研究方向。We used Grounded theory to discover the cultural phenomenon in comparing West and Eastern romantic lyric. We want to know that whether the cultural creativity product would serve as mirror which reflect the cultural symbolic. Mostly finding support previous studies’ assumption, while, we also found that there are some evidence which would overturn our original knowledge. For example, there are increased differences in individualism-collectivism, power distance, short-long term and indulgence-restraint. While, there’s decreased difference in uncertainty avoidance.情歌歌詞跨文化東西方文化比較扎根理論romantic songlyriccross culturewestern and easterncultural comprisongrounded theory