洪榮昭Jon-Chao Hong黃雪甄Shiue-Jen Huang2019-09-04不公開2019-09-042012http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22GN0099702309%22.&%22.id.&http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/98813智慧型手機整合3G與WiFi行動無線網路的應用技術，隨處可見年輕族群人手一機低頭沉浸「智慧型手機成癮 (smartphone addtions, SA)」之傾向。 本研究採調查研究法，以臺灣智慧型手機使用者為抽樣對象，經便利抽樣法透過電子郵件寄發Google網路問卷彙集樣本資料。回收問卷得427份，經剔除無效問卷後得有效問卷413份，回收率達96.7%，且量表信效度皆獲得驗證。透過敍述性統計分析以了解樣本分布狀況、以變異數分析了解不同背景變項間的差異，並為求整體分析各構面間的影響因素，藉由結構方程模型 (structural equation modeling, SEM) 建構外部變項影響使用者的沉浸經驗 (flow experience) 進而形成智慧型手機成癮 (smartphone addtions, SA) 之因素影響模式。 研究結果顯示，使用者視覺分析型認知風格與知覺玩興對知覺有用與知覺有用皆有顯著影響；而使用者的沉浸經驗透過知覺有用與知覺易用之中介效果，對智慧型手機成癮有直接顯著性影響。由此可見，視覺分析型認知風格越強烈的使用者，越易產生沉浸與成癮現象，知覺玩興越高的使用者玩興感受越強則沉浸經驗越高；研究結論就智慧型手機成癮影響模式之徑路分析等部分詳加說明，分析使用者認知回饋提供智慧型手機產品設計參考，以利修正產品與使用者間之鴻溝，並對智慧型手機及未來研究提出相關建議。Smartphones have made today’s younger generations seem much more “addicted” to their smartphones, this is called “smartphone addiction (SA)”. The purpose of this study, therefore, is to analyze the factors of experience of immersion and addiction caused by smartphones. Based on Technology Acceptance Model, the research consisted of six constructs: “cognitive style”, “perceived playfulness”, “perceived usefulness”, “perceived easy of use”, “flow experience”, and “smartphone addiction” as endogenous variables. Using convenience sampling, this study collected 427 samples through emails. Moreover, 413 were validated for confirmatory factor analysis with structural equation modeling. The results show that the user graphic-oriented cognitive style and perception playfulness on perceived usefulness and perceived usefulness were all the significantly positive impact. User's flow experience through perceived usefulness and perceived ease of use were reflected to the smart phone addiction. Thus, the more inclination of graphic-oriented cognitive style the participants was, the easier to produce flow experience and effect to playing addiction. In addition, participants with higher playfulness, they would have higher level of flow experience and addiction affect. The implication of this study suggested that the notification of user cognitive feedback smartphone could provide product designers to meet users’ needs.認知風格知覺玩興沉浸經驗智慧型手機成癮科技接受模式cognitive styleperceived playfulnessflow experiencesmartphone addictiontechnology acceptance model