伊彬I, Bin林昕怡Lin, Hsin-Yi2024-12-172024-07-232024https://etds.lib.ntnu.edu.tw/thesis/detail/dd5c33e19b940c43096189bcd3d63ff4/http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/123491兒童圖畫書的生產受產銷體系中各個單位所影響，因此，了解兒童圖畫書的生態體系，在研究兒童圖畫書時事關重要。本研究將兒童圖畫書出版置於Griswold（2008）所提出之文化菱形的框架下，討論出版相關組織如何在與創作者、接收者、社會環境的互動中，形塑「兒童圖畫書」此一文化物件的樣貌，並從出版相關組織的角度觀看臺灣兒童圖畫書出版的現況。本研究為科技部計畫案2004年後臺灣民間自製與進口版權兒童圖畫書插畫風格演變的比較與其意義（計畫編號 NSC-90-2513-H-152-009-F14）之子研究，利用該研究第一階段的出版社資料進行出版量的篩選、出版社規模與性質的分層抽樣，兩階段挑選13間出版相關組織（12間出版社、1間版權代理）進行半結構式訪談，並針對穩定出版本土自製圖畫書之9間出版社進行出版社與插畫家合作之問卷調查。研究結果分為三大部分。第一部分討論兒童圖畫書出版產業之運作，提出1. 兒童圖畫書出版產業模型；2. 組織規模與分工對兒童圖畫書出版的影響；3. 出版決策判斷標準，共有 (1)兒童教育、(2)專門領域、(3)市場導向、(4)創作取向四種；第二部分從文化菱形的各個端點討論其參與狀況，包含1. 出版相關組織；2. 消費者；3. 創作者；4. 作品；5. 社會環境。第三部分從議題討論臺灣兒童圖畫書產業的現況與展望，提及1. 臺灣的圖像閱讀環境；2. 國際化與在地化的兩極發展；3. 少子化帶來的兒童經濟效應；4. 趨向分眾化的市場狀態；並且提出5. 打破發展限制的可能性：(1)政府透過政策面改善出版環境、(2)重視閱讀能力與視覺藝術鑑賞能力的培養、(3)出版社堅持文化理想、(4)開拓國際市場。The production of children’s picturebooks is influenced by various units within the production and distribution system. Therefore, understanding the ecology of children’s picturebook production is crucial when studying this topic. This research situates the publication of children’s picturebooks within the framework of the cultural diamond by Griswold (2008), discussing how book publishing-relative units shape"picturebooks", a cultural object, through interactions with creators, comsuners, and the society. It examines the current state of children’s picturebook publishing in Taiwan from the perspective of publishing-relative units. This study is a part of the Ministry of Science and Technology’s research project Distribution Changing of Illustration Style after 2004 and Its Historical Significance: Comparison of Private Sectors Self-published and Imported Copyrighted Children’s Picture Books (NSC-90-2513-H-152-009-F14), the study employs a two-stage sampling process based on the data from the first phase, the first stage based on the amount of books publishing, and the second stage based on stratified sampling through the scale and feature of book publisher. It involves 13 publishing-relative units (12 publishers and 1 copyright agency) for semistructured interviews and conducts a questionnaire survey on collaboration between publishers and illustrators among 9 publishing-relative units engaged in stable production of picturebooks. The research results are divided into three parts. The first part discusses the operation of the children's picturebook publishing industry, proposing 1. a model of the children's picturebook publishing industry; 2. the influence of organizational scale and division of labor on children's picturebook publishing; 3. criteria for picturebook publishing decisions including (1) children education, (2) specialized fields, (3) market orientation, and (4) creative orientation. The second part discusses the participation of various endpoints on the cultural diamond, including 1. book publishing-relative units; 2. consumers; 3. creators; 4. Artworks (cultural objects); and 5. society. The third part discusses the current situation and prospects of the children's picturebook industry in Taiwan, addressing 1. Taiwan's visual reading environment; 2. The bipolar development of globalization and localization; 3. the economic effects of sub-replacement fertility; 4. the trend of demassification on the picturebooks market; and proposes 5. possibilities for breaking development constraints: (1) the Taiwanese government improving the picturebook publishing environment through policy changes, (2) emphasizing the cultivation of reading and the appreciation abilities of visual arts, (3) publishers insisting on cultural values, and (4) exploration of international markets.兒童圖畫書兒童圖畫書產業文化菱形書籍出版文化中介者children's picturebooksthe picturebooks industrycultural diamondbook publishingcultural intermediaries學術論文