趙惠玲蘇郁涵Su, Yu-Han2020-12-102016-8-302020-12-102011http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22GN0696600078%22.&http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/115377　　化妝與人類社會生活中其他的重大事件相比似乎無關痛癢，但不可忽略化妝文化在大學校園內為顯而易見的次文化，其為一種人類文化現象，它顯示著人類的社會本性。本研究進一步釐清女性如何建構出自身化妝行為的意義，與如何形塑出一套自身的審美標準，以及年輕女性對化妝的審美態度是否有共通性，了解年輕女性的化妝行為背後的自我認同。 　　為釐清上述研究目的，本研究使用深度訪談疑相關文獻探討等方式收集研究資料，瞭解女性大學生之化妝文化，經歷一連串的研究期程後，本研究結論如下：女性大學生的化妝偏好以追求自然做為準則、其化妝行為與環境脈絡息息相關，化妝行為為一種社會行為，且為女性大學生自信的來源之一。最後根據研究結論提出兩點建議：一、以文化活動觀點看待化妝行為；二、從社會層面正視年輕女性的自信與自信匱乏。Compared with other major events in our society, makeup seems to be relatively trivial. But make as the sub-culture in college campus among female students is not negligible. Make-up is a culture phenomenon which presents the social instinct of human. This research further clarifies how females construct the meaning of makeup, to shape the particular sense of beauty and to see if there is something in common in the criteria of beauty among young females, understanding the self-identification behind the behavior make up. To clarify the questions above, this research takes depth interview and relevant literature review to collect research data. After a series of investigation, the conclusion comes as follow: make up of female university students is in search of nude look, and make up has a lot to do with social context. Make us is a social behavior and becomes the origin of self-confidence. Two suggestions are given based on the research result at last: 1. to view make up as a culture activity; 2. to face the confidence and the lack of confidence among young females in a social aspect.化妝行為化妝文化女性大學生makeup behaviormakeup culturefemale university students