蕭中強Hsiao, Chung-Chiang敬梅芳Ching, Mei-Fang2024-12-172029-05-262024https://etds.lib.ntnu.edu.tw/thesis/detail/4399b3ebfa6a70ba58b7c1dcfaac8503/http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/122831在行銷資源稀缺情況下，聯名信用卡如何突破及創新以C賣場為例Innovating Co-Branded Credit Cards in the Face of Limited Marketing Resources: A Case Study of C Mall學術論文