陳美燕Chen, Mei-Yen許建珠Hsu, Chien-Chu2025-12-092028-02-292025https://etds.lib.ntnu.edu.tw/thesis/detail/3e86221394789b9b32b5a6d3a25d26ae/http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/126038品牌導向、附加價值與購買意願之研究：以CAMA CAFE之Beano品牌代表為例A Study on Brand Orientation, Added Value, and Purchasing Intention: A Case Study of CAMA CAFE's Beano學術論文